“Blockchain players have the same potential as YouTube streamers, TikTok/Instagram influencers”

Play-to-earn games are quickly gaining popularity across South Asia

• The Sports The gaming market in India is expected to reach a value of $5.7 billion by 2025.
• GuardianLink with gaming partner IndiGG will initially have over 65,000 users.
• Players have spent $4.9 billion on NFT game last year.
• Asians lead the adoption of Metamaska cryptocurrency wallet used for many Web 3 apps and online games.

GuardianLink has teamed up with gaming hub IndiGG, Sub-DAO of Yield Guild Games (YGG), to build and promote the Web3 gaming ecosystem in South Asia. Guardian Link has been associated with supporting artists like Stan Lee and Amitabh Bacchan by managing their NFT sales.

GuardianLink, along with gaming partner IndiGG and its user base of 65,000 online players, are on a mission to help players monetize their virtual gaming skills.

IndiGG has made a significant investment in purchasing NFTs from GuardianLink and will rent them out to community members to encourage them to play the NFT cricket game, win matches and have a chance to earn exciting rewards.

“As YouTube streamers or TikTok/Instagram influences, blockchain gaming has every potential to become a reliable source of income in the gig economy era, if not a full-time career. We strongly believe that NFT has the power to revolutionize the online gaming ecosystem in Asia,” said Kameshwaran Elangovan, co-founder and COO of GuardianLink.

Kameshwaran also adds, “Cricket is a religion in India and while Web2 games lack adoption for the sports genre, I believe Web3 cricket games will attract many non-gamers in India as well. MCL is becoming one of the most popular live online cricket game thanks to its sustainable revenue potential,” says Ayush Gupta, Head of Growth at IndiGG.

Play-to-Earn (P2E) games have become especially popular after the pandemic. According to market tracker DappRadar, players spent $4.5 billion on NFTs last year. The amount earned depends on the value of the game token which can be in the form of a cryptocurrency created on a blockchain.

These blockchain games also provided respite during the pandemic, where countries like the Philippines and Thailand saw millions of users sign up for the NFT game Axie Infinity due to rising unemployment.

$500 in two hours

Asian countries are also leading the adoption of Metamask, a cryptocurrency wallet used during online NFT games. Vietnam, Thailand, India, China, Philippines and Indonesia occupy the top 10. According to a report by PWC, global virtual games alone are estimated to grow by 27.81% annually.

As the Indian subcontinent is a cricket fanatic, GuardianLink has also launched a first-of-its-kind NFT powered play-and-earn cricket betting app, Meta Cricket League (MCL), through its newest blockchain marketplace, ‘Jump.trade’. MCL allows online game lovers to earn rewards worth $500 dollars in two hours.

The eSports gaming market in India is predicted to grow to be one of the largest in the world. A KPMG study claims that after five years of steady growth, it is expected to triple in value, reaching from $1.7 billion in 2021 to $5.7 billion by 2025.

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