“Blockchain & Decentralized Finance” A new book has been published about the coming revolution of Web3.0

Paris, France–(Newsfile Corp. – October 19, 2022) – With “Blockchain and decentralized finance“, a young financial expert, André-Louis Rochet, immerses the reader in the controversial but fascinating world of cryptocurrencies and tokens built on blockchain technology. In fact, it is one of the rare books that emphasizes the way virtual communities in the cryptosphere communicate, build projects and market them. The author, who has followed the rise and development of decentralized finance (DeFi) over the past five years, provides both an insider’s view of the organization and takes a critical stance on its dynamics. Through narratives of (most of the time ) anonymous figures of Web3.0, André-Louis Rochet provides a vivid picture of the way DeFi communities are formed and how actors behave.

“Blockchain and decentralized finance” front page.

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To dispel negative views regarding DeFi and its inappropriate use, André-Louis Rochet helpfully reminds the reader that DeFi was actually born as a response to the financial crash of 2008, considered as a result of the failure of the so-called intermediary institutions (banks, etc. .) which stands between individual and value. The aim was to set up a peer-to-peer system, intended to democratize finance. The book recalls the historical timeline of DeFi, from the creation of Bitcoin (2009) to the turning point of Ethereum and the implementation of smart contracts (2015). The DeFi ecosystem has grown considerably since then, with highs (the 2021 bull run) and lows (the 2022 sell-off). The author shows that regardless of the harshest criticism it may face, DeFi is not only part of modern finance, it is also the bearer of innovations in many areas. The author focuses on innovations in the digital communication channels and marketing practices of DeFi. He emphasizes how the “fun”, “communitarian” and “encrypted” communication habits of the young generation on the Internet perfectly suit the fast pace of projects. He provides a comprehensive overview of what could be tomorrow’s Web3.0, calling many DeFi field players to provide their insights. People interviewed in the book do not hide fraud or dangers to personal safety or other problems related to their anonymity, and their stories give the book its deep originality. In this perspective, the author warns that Web3.0 can be difficult to navigate, and thus gives good advice to reduce the risk for anyone willing to enter the arena.

Whatever it is, DeFi and blockchain are “inevitable”. André-Louis Rochet predicts that blockchain will return control of data to consumers. This will actually disrupt the advertising market. By digitizing wealth, DeFi will bridge the real world with Metaverse. As the author says, “tokenization adds a new layer of real estate,” with great prospects for businesses. In this perspective, he finally addresses how IT and supply chain giants will adapt to the new landscape of Web3.0, especially in its decentralized aspect.

The entire book is available for purchase on Amazon as Kindle, hardcover or paperback, delivery available in eligible countries (such as France and the US).

Contact information

Name: André-Louis Rochet
Contact: [email protected]
LinkedIn: www.linkedin.com/in/andrelouisrochet
Website: defivaliant.com

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