Blockchain.com signs Dallas Cowboys Quarterback Dak Prescott as first-ever brand ambassador

Building on historic first crypto partnership with an NFL team

DALLAS, 23 August 2022 /PRNewswire/ — Blockchain.com, one of the world’s most trusted and popular platforms for buying, selling and trading crypto, today announced a multi-year partnership with Dallas Cowboys quarterback Dak Prescott to serve as a brand ambassador.

Building on the first ever crypto partnership with an NFL team, Dak brings his personal brand to introduce crypto to a wider audience.

As part of the deal, Dak will be featured on television, radio, social media and digital media, as well as in select physical appearances. Dak will also appear in educational content designed to increase crypto awareness among soccer fans.

Today, Dak launched his first space 2.2 million Instagram and 1.4 million Twitter followers. Called “Less Complicated,” the site recognizes crypto’s complexity and the importance of simplifying it for mass audiences. A key goal of the partnership is to demystify crypto for Cowboys fans and beyond.

Along the way, fans can expect tutorial videos on how to use the Blockchain.com wallet, plus additional content to promote financial literacy. Dak’s philanthropic efforts know no bounds, and Blockchain.com is committed to partnering with him to help bring important causes to the fore.

“Like I’ve said before, the world needs change,” Dallas Cowboys Quarterback Dak Prescott said. “Crypto offers a path to financial freedom and stands to transform our relationship with money. I am honored to help create awareness alongside Blockchain.com as they work towards building the future of finance.”

“Blockchain.com is trusted by millions, by America’s Team, and now by the star quarterback of America’s Team,” said Peter Smith, Blockchain.com CEO and Co-Founder. “Dak Prescott represents many values ​​that are important to us – humility, integrity and a champion mindset. Dak has long believed in crypto’s ability to provide financial freedom and will help us bring awareness and education to NFL fans in Dallas and beyond.”

Cowboys fans can see Dak and the entire Dallas Cowboys team at the first Blue Carpet Kickoff event sponsored by Blockchain.com. The made-for-television event where Blockchain.com will present the first-ever Playmaker Award will take place at the Ford Center at The Star in Frisco on Thursday 25 Augustthe night before the team’s final preseason game and aired on the NFL Network on 29 August 2022.

With more than 80 million customers in over 200 countries, Blockchain.com makes crypto easy to use with a powerful wallet, lightning-fast Exchange, data-rich Explorer and a tailored institutional business. It has acted more than 1.2 trillion dollars on its platform to date.

About Blockchain.com

Blockchain.com connects the world to the future of finance. The most trusted and fastest growing global crypto company helps millions worldwide with secure access to cryptocurrency. Venture backed since 2014, Blockchain.com was last valued at 14 billion dollars. Visit Blockchain.com for more info, follow us on Twitter @blockchainon Instagram @blockchainofficial, check out The Blockchain.com Podcast, and read our blog for the latest company news.

Consult:
Brooks Wallace
[email protected]

SOURCE Blockchain.com