Blockchain app Diamond launches to bring decentralized social to the masses

Today, the content is hosted on centralized platforms such as Twitter, TikTok or Instagram. Many thought leaders such as Elon Musk and even Twitter founder Jack Dorsey are calling for an alternative.

Recently, messages surfaced between the two billionaire entrepreneurs regarding a blockchain-based social media platform. “I have an idea for a social media blockchain system that does both payments and short text messages/links like Twitter.” Said Elon Musk in a text exchange. He continued, “The third part is a twitter-like app on your phone that accesses the database in the cloud. This could be massive.”

However, Musk may not have to create a decentralized Twitter alternative thanks to the launch of Diamond, a Web3 social app powered by the DeSo blockchain.

Entries about diamonds can be marked as NFTs

Diamond is the first platform ever to host its content and social graph on a decentralized blockchain.

By publishing content to the DeSo chain, authors and creators can own and control their content the same way they own and control their Bitcoin. This means they can be free from censorship and gain new ways of making money that have never been possible before.

For example, posts on Diamond can be minted as NFTs, can earn crypto tips and much more. Creators on Diamond can very easily launch social tokens that allow their followers to invest in their success. All with an onboarding that is as easy as creating an account on a web2 platform like Instagram.

Nader Al-Naji, the founder of DeSo, said:

“Diamond’s choice to use the DeSo blockchain to host all of its content demonstrates DeSo’s unique strength in content storage. Existing blockchains cannot store content efficiently. It costs about $50 to store a 200-character Tweet on Ethereum, and about fifteen cents to store it on Solana, Avalanche, or Polygon. By contrast, DeSo is one ten-thousandth of a cent, making it the first blockchain capable of disrupting storage-heavy applications like social, blogging, and even marketplaces.”

In addition, Diamond’s integration of the DeSo wallet enables the onboarding of Ethereum users as well as mainstream users. “The DeSo wallet supports both Google one-click login and MetaMask one-click login. It is not our goal to be tied to a single chain, or indeed any chain. We just want to let people connect with each other no matter what ecosystem they are a part of. DeSo is the unified social layer for all of Web3, says Al-Naji.

This is the latest in a string of recent successes for DeSo. The platform listed on Coinbase earlier this year announced a groundbreaking MetaMask integration last week that has caused a significant price increase. It has also experienced a recent increase in the number of users.

Al-Naji added:

“In a world where many are dissatisfied with traditional social media, Diamond and DeSo offer a decentralized solution that can finally compete with the Web2 juggernauts. DeSo is the first and only blockchain that allows developers to build social apps where you can’t even tell you’re on a blockchain. That means, for the first time, we have a chance to finally extend Web3 from disrupting finance to disrupting the trillion-dollar social media industry.”

DeSo is a new Layer 1 blockchain built from the ground up to decentralize social media and scale storage-heavy applications to billions of users. They raised $200 million and are backed by Sequoia, Andreessen Horowitz, Coinbase Ventures, Social Capital, Polychain Capital, Winkelvoss Capital, Pantera and others.

$DESO, the native currency of the DeSo blockchain, is listed on Coinbase.