B+J Studios raises $10 million to bring NFT Super apps to life
Investors include Brevan Howard Digital, Big Brain Holdings, Foundation Capital, Republic Capital and other crypto-native investors in an oversubscribed round to bring digital asset technologies to billions of mainstream users.
B+J Studios’ first product, NFT Super-App Cupcake, debuted an easy-to-use NFT experience at the iconic Lollapalooza festival, demonstrating mass market excitement and demand for a simple and secure mobile-based NFT experience.
CHICAGO, 8 September 2022 /PRNewswire/ — B+J Studios (the “Company”), the 0-to-1 builder studio developing world-class blockchain-based solutions for mainstream consumer and institutional use cases, closed an oversubscribed 10 million dollars Series A funding round with participation from Brevan Howard Digital, Big Brain Holdings, Foundation Capital, Starting Line, Republic Capital, Solana Labs executives and other crypto-native investors.
Founded by two software engineers from Solana Labs and the multinational hedge fund Citadel, B+J Studios is pouring billions into crypto through infrastructure that prioritizes a seamless user and customer experience. Fortune 500 brands and creators can leverage B+J Studios’ technology across experience, commerce, content and gaming use cases to connect with users in digital and physical environments.
“This is the future of NFTs,” said Jordan Prince, co-founder of B+J Studios. “NFTs should be simple and fun while providing value for individuals, creators, brands and developers. By bridging the physical and digital worlds with NFTs, we are providing unlimited new opportunities to get NFTs in the hands of billions of people in ways that have not been possible before.”
B+J Studios’ first product, the NFT Super-App Cupcakes, simplifies the complex technical restrictions and lengthy setup processes typical of acquiring NFTs for the first time, and eliminates gas fees for users. Users create a digital resource wallet and create their first NFT in less than a minute via encrypted near field communication (NFC) technology on mobile devices through Sprinkles, Cupcake’s secure NFC tags, which are paired with smart contracts.
The successful rollout of Cupcake NFTs at Lollapalooza demonstrates the demand for simple, digital interactions that enhance the real-life fan experience. In under a minute, users can create a crypto wallet and create an NFT with no prior technical experience required. To achieve fast onboarding, Cupcake includes an NFC-free online wallet and metatransactions. Lollapalooza attendees went on treasure hunts to collect NFTs, which were redeemed for backstage passes, merchandise, and NFT-gated access to special creator/fan experiences.
“Cupcake opens up new ways for fans and creators to connect with each other,” said Jordan. “Brands and artists foster a direct relationship with their fans, establishing an ongoing digital engagement channel between organizers and attendees. Fans can receive physical merchandise such as clothing embedded with Cupcake Sprinkles that prove ownership, provenance and authenticity through the blockchain, but this is just the beginning.” “
The Cupcake NFT solution is available now for implementation by live organizers, brands and creators by completing this shape.
The NFTs for Cupcake at Lollapalooza were built on Solana, the only blockchain built for mass adoption. Solana is fast, cheap and energy efficient – each transaction on Solana uses the equivalent energy of just three Google searches.
About B+J Studios
B+J Studios is a 0-to-1 builder studio that develops world-class blockchain-based solutions for common consumer and institutional use cases. Fortune 500 brands and creators can leverage B+J Studios’ technology across experiences, commerce, content and games to connect with users in digital and physical environments. Founded by Jordan Prince and Bartosz Lipiński, two software engineers who come from Solana Labs and Citadel, B+J Studios brings billions into crypto through blockchain-based infrastructure that prioritizes a seamless user and customer experience.
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SOURCE B+J Studios
