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Bitget Takes On 2022 World Cup With Messi To Inject Confidence In Social Trading – Sponsored Bitcoin News
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The leading stock exchange expands the team globally as Messi leads Argentina to the last 16.
The 2022 World Cup in Qatar is one of the most expensive World Cups in history, with an estimated cost of $220 billion invested, more than 15 times spent. According to Bloomberg, crypto and blockchain companies have invested over $2.4 billion in sports-related marketing from March 2021 to August 2022. Nielsen expects blockchain companies’ investments in sports marketing to grow to more than $5 billion by 2026. Leading crypto exchange Bitget is seizing the opportunity to celebrate the mega event with a major marketing campaign starring Messi. The campaign includes a new “Make it Count” brand film, World Cup-themed activities giving away up to 1 million BGB and Messi’s autographed jersey, and the seed NFT collection.
After the match between Argentina and Mexico in the first round of the World Cup, Messi has now reached his personal best annual goal record and equaled Maradona’s World Cup goal record. Due to his tremendous achievements, he also leads the Argentina team in the round of 16 of the 2022 World Cup. Inspired by Messi’s spirit during the World Cup to take himself and the team to new heights, Bitget launched a new round of campaigns hoping to push the limit again. Since the company announced the collaboration in October this year with the “A perfect 10” campaign, the brand film has generated more than 3.4 million views within 1 month. The new campaign is set to break another record.
Bitget’s vision is to provide the best social trading experience. As of June, the team has grown from 450 to 900 people, almost doubling its size during the crypto winter, and further announces an expansion plan to 1,200 people by Q1 2023. The exchange focuses on building and improving regardless of the environment, just like the soccer legend.
Bitget, established in 2018, is a leading cryptocurrency exchange and ranked top 5 globally as a crypto derivatives exchange; with innovative products and social commerce services as key features, it currently serves over 8 million users in more than 100 countries worldwide.
For the partnership with Bitget, Messi expresses:
“I would like to thank Bitget for making me part of the social world of crypto trading with such an exciting campaign. I like Bitget’s brand film ‘make it count’ concept of leading the vision and charting a new path within the industry. It is important that everyone invests responsibly with protection, and it is reassuring to see Bitget take this seriously with a number of protection measures.”
Gracy Chen, CEO of Bitget, comments:
“Partnering with GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves of the importance of building and training for the moment to shine. We would like to celebrate the football spirit of the crypto world and are prepared to continue to invest in the ecosystem even when times are tough.”
“Also, as we can see, the Web3 trend has expanded to many different industries, we can see use cases of blockchain technology helping sports players to increase engagement with their community, such as NFTs, fan tokens and metaverse events ,” Gracy adds.
Bitget has been working to bridge web2 and web3 through sports activities to increase crypto adoption. Crypto adoption has seen growth among investors in recent years, but there is still a lot of doubt and FUD (Fear, Uncertainty and Doubt) among the general public. To further increase adoption and develop a better public understanding of cryptocurrency, we form alliances with credible sports/esports teams or players in Bitget, such as from the partnership with Juventus, more recently, Lionel Messi, to esports giant Team Spirit and providers of premium international eSports tournaments and events, PGL.
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