Binance launches first NFT of Brasileirão Assaí
The NFT Season Pass will guarantee football fans who join the platform an enhanced experience in partnership with the CBF
SÃO PAULO, 14 April 2023 /PRNewswire/ — Binance, the world’s leading blockchain and cryptocurrency infrastructure provider, and the Brazilian Football Confederation (CBF), the highest football entity in Brazil, have joined forces to launch the first NFT in the history of Brasileirão Assaí. The initiative gives fans access to technology that will enhance the match experience and provide unique benefits.
From Friday (April 14), one day before the start of the 2023 tournament, the NFT Season Pass will be claimable for free for football fans by following three quick steps:
1. Register on the Brasileirão Assaí website and obtain a redemption serial code.
2. Go to the Binance NFT landing page using the serial code and register on Binance. Existing Binance users will also be able to redeem their NFTs by referring friends to open an account on the exchange.
3. Complete the identity verification (KYC) process and the NFT will be unlocked automatically.
“During my tenure as the lead manager of the CBF, we seek to connect with all forms of interaction with the fans. And it would not be different in this partnership with Binance. Bringing technology, combined with the feeling of football, will give us even more options to approach and engage with new audiences and a different fan profile,” evaluated the president of the Brazilian Football Confederation (CBF), Ednaldo Rodrigues.
“We believe crypto and blockchain is the future of money and the internet, bringing undeniable benefits to people, especially in developing countries,” said Guilherme NazarBinance’s Country Manager for Brazil. “We are honored to partner with the CBF and we are confident that this historic launch will allow more Brazilians to feel closer to their clubs and learn about cryptoso they can take advantage of what this technology has to offer.”
NFT and crypto benefits
Binance, the world’s largest crypto exchange, believes that sport is a territory where crypto can help connect people to their passions and idols in an easier way and offer a new source of income for clubs, athletes and institutions around the world.
Brazil is a very relevant market for Binance, and the exchange focuses on increasing monetary freedom by offering new products and services that allow people to use crypto in their daily lives. In addition to the NFT Season Pass, Binance also launched the Binance Card Brazil this year builds the bridge between traditional finance and crypto.
In sports, Binance has established itself as one of the great supporters of Brazilian football. In addition to Brasileirão Assaí, the exchange also sponsors Brasileirão Feminino Neoenergia, Brasileirão Feminino Binance A-2, Brasileirão Feminino Binance A-3 and Santos Futebol Clube.
It also ensures a relevant presence worldwide, including a recently announced global partnership with Cristiano RonaldoAfrican Nations Cup (AFCON), the biggest football event on the African continent, European football teams Postage (Portugal), Lazio (Italy) and FC Shakhtar Donetsk, as well as having a partnership with the Alpine Formula 1 team.
How NFT will work
The launch brings Brazilian football closer to a trend that is becoming increasingly common among teams from different sports around the world. NFT season ticket holders will be able to join a Fanverse, an exclusive gamified platform launching in May, which brings together actions and benefits in collaboration with Brasileirão Assaí.
NFT benefits include access to Fanverse, lower Binance trading fees and discounts on CBF Academy Management and Business courses, available when Faverse launches. Holders will be allowed to participate in match predictions, voting and other gaming experiences. Top performers will be able to redeem unique prizes, collectibles, tickets, hospitality experiences and more.
What is an NFT?
A non-fungible token (NFT) is a type of asset that is stored on the blockchain and represents something unique, collectible and that cannot be copied. Examples of NFTs include the image of a painting, a song, virtual land, game skins, just to name a few.
These symbols have attracted more attention in recent years and are considered a new form of experiencing and owning art. A Deloitte survey shows that transactions involving these assets reached USD 2 billion in 2022 alone.
In sports, they can unlock real-world experiences, such as access to photos and behind-the-scenes team chats, or be a source of income and closer connection with specific players.
Why do I need KYC?
Know Your Customer (KYC) is a mandatory process to check and verify people’s identities, to prevent money laundering and other illegal financial activities. These controls increase the security of users. Brazilians can complete the KYC verification with basic government-issued documents and proof of address.
About CBF and Brasileirão Assaí
The Brazilian Football Confederation (CBF) has as its main objective to lead, promote and encourage the sport of football in Brazil. It does this through the management of the Brazilian national football teams and the organization of the structure of Brazilian football in national, professional and grassroots competitions, of both genders.
The CBF organizes national competitions in its annual calendar, covering professional, grassroots and women’s football. With this in mind, the CBF Competitions Board holds more than 2,500 matches in its season, spread over the five regions of the country, which means a world record.
About Binance
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions of people worldwide, the Binance platform is dedicated to increasing its users’ financial freedom and has an unmatched portfolio of cryptocurrency products and offerings, including finance, education, data and research, social welfare, investment and incubator, decentralization and infrastructure solutions, among others. For more information, visit
SOURCE Binance
