Binance is partnering with the Brazilian Football Confederation to launch NFTs
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On Friday, Binance, one of the largest providers of blockchain and cryptocurrency infrastructure, announced that it had partnered with the Brazilian Football Confederation (CBF) to launch the country’s top professional league, Brasileirão Assaí’s first-ever non-fungible tokens.
The NFTs were launched a day before the start of the 2023 Campeonato Brasileiro Série A, the 67th edition of the football competition, on 14 April.
#Binance and @CBF_Football has now officially launched the first NFT in the history of Brasileirão Assaí.
More than just a collectible, NFT provides exclusive real-world benefits for fans.
Find out how to claim here?
— Binance (@binance) 16 April 2023
“We believe crypto and blockchain are the future of money and the internet, bringing undeniable benefits to people, especially in developing countries. We are honored to partner with CBF, and we are confident that this historic launch will allow more Brazilians to feel closer their clubs and learn about crypto so they can take advantage of what this technology has to offer,” said Guilherme Nazar, Binance Country Manager for Brazil.
NFT Season Pass holders will have access to Fanverse (a gamified platform launching in May), can take advantage of lower Binance trading fees and get discounts on CBF Academy Management and Business Courses on Fanverse. Users can participate in match predictions, polls and other gaming experiences where top performers can redeem benefits in the form of tickets, collectibles, prizes, hospitality experiences and more.
“During my tenure as the lead manager of the CBF, we seek to connect with all forms of interaction with the fans. And it would not be different in this partnership with Binance. Bringing technology, combined with the feeling of football, will give us even more options to approach and engage with new audiences and a different fan profile,” shared Ednaldo Rodrigues, President of the Brazilian Football Confederation (CBF).
Binance has been a vocal believer that “sports is a territory where crypto can help connect people with their passions and idols in an easier way and offer a new source of income for clubs, athletes and institutions around the world.”
In the past, it has partnered with the Portuguese footballer Cristiano Ronaldo and is also a sponsor of Brasileirão Feminino Neoenergia, Brasileirão Feminino Binance A-2, Brasileirão Feminino Binance A-3 and Santos Futebol Clube.
The Changpeng Zhao-led venture also has a partnership with the African Nations Cup football competition, European football teams Porto, Lazio and FC Shakhtar Donetsk, and Formula 1 team Alpine.
