Beverly Macy Announces NFT and Web3 for Business Webinar Available on the UCLAxOpen Platform

From PCs to NFTs with Beverly Macy

UCLA embraces the future with a first-of-its-kind NFT and Web3 for Business webinar on August 30, 2022 on its UCLAxOpen platform.

LOS ANGELES, CALIFORNIA, US emerging technology. Fully subscribed almost immediately, UCLAx increased bandwidth to accommodate the unprecedented demand from students and professionals in this exciting online course.

Macy is currently writing a book on the explosive new NFT and Web3 technology that is redefining ownership, finance and value at a critical juncture. “This is an iconic moment. With all the hype and mystique surrounding NFTs and Web3, it’s time to apply academic discipline to the subject and bring education and information to brands and companies that will help them make factual assessments of how this new technology can work in their organizations,” says Macy. “I’m honored to be a part of UCLA and UCLA Extension, a world-class institution, in this endeavor.”

Expect to hear a lot more about NFTs in the coming months as artists and brands use them to engage directly with their fans and customers. By creating unique content, lasting connections can be formed, providing true audience ownership and access.

The webinar is part of NFT Week at UCLA Extension. It will help participants understand the basics of NFTs and Web3 and how core marketing principles apply to creating successful NFT projects. Industry experts will share real-world examples of NFT projects to help attendees understand how to leverage this new technology in business.

· Kyle Schember, CEO Subtractive. In 2021, Subtractive created a charity NFT auction run from space by a geoscientist, explorer, space artist, poet and astronaut who recently became the first black female pilot of a spacecraft. Hundreds of thousands of dollars were raised in 24 hours.

· Keith Grossman, president of TIME Magazine. In 2021, TIME Magazine launched TIMEPieces, a Web3 community initiative and collection of more than 4,500 original NFTs from over 40 artists worldwide.

Macy’s highly anticipated new book From PCs to NFTs will be published in December 2022. The comprehensive guide will be essential reading for brands and artists launching in the NFT space, early adopters looking to expand their digital investments, and brands curious about NFT -are seeking a reliable and trusted voice to educate them about this golden opportunity.

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About From PCs to NFTs by Beverly Macy:

How will NFTs change our lives? The NFT space has been exploding since March 2020. It symbolizes everything best-selling author and UCLA teacher Beverly Macy is passionate about – emerging technology and smart, creative people redefining ownership, money and value in a special moment.

From PCs to NFTs will guide brands and artists launching in the NFT space, early adopters looking to expand their digital investments, and those curious about NFTs seeking a reliable and trusted voice to educate them about this golden opportunity.

NFTs in publishing are rare. From PCs to NFTs is Beverly Macy’s follow-up to her first book, The Power of Real-time Social Media Marketing, published by McGraw Hill in 2011. The book will cover the arc of Macy’s career – beginning with the use of the PC in the early 1980s, through the rise of the Internet and the dot-com bubble, on to social media, and now at the dawn of a whole new digital age of NFTs and beyond.

In addition to Macy’s personal experience and foresight, the book will feature exclusive and detailed case studies from global brands and artists who have taken the plunge into NFTs, telling the story of how NFTs are evolving and analyzing what the future holds.

The project is more than a literary endeavor, and will include exclusive art and music to help characterize the themes of the book and reflect this unique point.

Michela Gilli
Zest11
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