Beginner’s Guide to Communicating the Value of Your Blockchain Platform

As a field, blockchain has grown at an impressive pace. Spending on blockchain solutions is set to reach $11.7 billion in 2022, with nearly 81 million digital wallets already in existence. With a greater amount of people searching for blockchain solutions, now is the perfect time to create and launch a project in this arena.

But for most people, that is much easier said than done. Launching a new blockchain project requires founders to not only understand marketing, but also how to market to those interested in this fast-moving world. To do this effectively, you need to become a master at communicating the functional value of your blockchain project.

Long gone are the days when the promise of a cryptocurrency that would blow up would be enough to pique people’s interest. After the massive drop in total market cap that crypto has seen in the last 12 months, people need something more to bring them on board.

In this article, we will dive into blockchain communication and demonstrate the four basic ways you can use to show off how great your new launch is. We cover the following areas:

• Create an impressive website
• Whitepapers for technical specifications
• External communication

Let’s dive right in!

Create an impressive website

In 2022, we are spoiled for choice when it comes to finding and accessing high-quality websites. With the wide variety of website builders and the ability to access professional front-end developers via freelancing platforms, almost anyone can create the website of their dreams.

In fact, we are so used to flawless websites that if your website takes more than three seconds to load, people will click off before they’ve even landed on your site. For a blockchain project, where users are already going to approach your website with a level of uncertainty, this is all the more urgent.

Your website is going to be most people’s first point of interaction with your brand. If you haven’t designed a site that clearly communicates the basics of your project in an insightful way, you’re going to lose the interest of your customers before they have a chance to convert.

The first step towards communicating the value of your blockchain project is to ensure that your website is flawlessly executed. If there’s one place you should really stretch your budget, it’s on a platform that your customers will see and interact with every single day.

All roads lead to Rome and all web traffic leads to your website – make sure it’s worth the journey.

Whitepapers for technical specifications

White papers is a technical document that goes through the entire scope of your blockchain project. Everything from the initial motivations that led you to create the project all the way down to the nitty-gritty of how your consensus mechanisms work, everything is included. Without this document, your project is going to be a red flag.

A comprehensive whitepaper that is easy to find on your blockchain website will show the world that you know what you are talking about. Not only do you have the technical knowledge to execute this project, but you also understand the industry and the value that your product will produce.

This document is the first thing people will look for when they enter your site. Be sure to spend time detailing the exact value you bring to the industry in your whitepaper. There are thousands of blockchain projects launched every year; What sets you apart?

Use the whitepaper as an opportunity to review everything you want to know as an investor. This should be a comprehensive document, one that removes any concerns that an investor may have. Most people interested in blockchain and cryptocurrency have been burned once or twice before. Instead of making the same mistake, they will be on the lookout to find the value of your project before they even think about investing.

Without a whitepaper, it will be nearly impossible to communicate the value of your blockchain project.

External communication

While focusing on your own pages is a great way to secure your foundation, it doesn’t mean you’re going to have an easy path to getting new clicks to your site. Without a blog to bring you organic traffic, it will be difficult to get your name out there. Sustainable blogs with a good amount of natural traffic can often take months or even years to build.

To speed up the process, many businesses will start working with one crypto press release service to get information about their company out to the masses. These services will distribute information about your blockchain organization to the largest cryptocurrency news sites in the industry.

From there, people who regularly read and engage in the world of cryptocurrency will encounter information about your website, being able to click on articles about your development and trace them back to a home page.

Focusing on external communications that demonstrate the value of your project is a great way to bring attention to your brand in this community. While this won’t happen overnight, repeated exposure to the ground-breaking work you do will help build your reputation. From there, people will become more knowledgeable about the basics, what you’re working on, and why they should invest.

Final thoughts

No matter how game-changing your blockchain project is, without the ability to clearly communicate what you’re saying to people, you’ll have a tough time getting people on board. Don’t overlook the power of clear and concise communication.

From your website to how you approach external communications, everything should be planned, precise and effective to demonstrate the value of your project. If you can do it, it’s only a matter of time before the clicks start pouring in.