bbase launches bb20: An NFT Journey Bridging 20 Years of Innovation in Eyewear, a collaboration with Artist Radarboy3000

Preview of bb20 Phase 1, a 3D NFT artwork created by Radarboy3000 and bbase

For their 20th milestone, leading eyewear design studio bbase launches bb20, an NFT collection that reflects their drive for innovation and sustainability.

HONG KONG , Dec. 13, 2022 /EINPresswire.com/ — To celebrate their 20th milestone, bbase Design Group collaborated with renowned NFT artist Radarboy3000 to create bb20, a series of NFTs that places bbase in the web3 arena and highlights their journey to responsible eyewear design and material innovation.

“We are moving boldly and taking a strong position in our ability to enrich the future of fashion and eyewear. The knowledge and application of Web 3.0 within the eyewear and sustainability space is something we are immersed in. The bb20 series reinforces our drive for innovation, and sharing with our community a taste of the exciting plans unfolding for our next chapter.” – Jo-Black, co-founder and CEO bbase

bb20 is the first series of NFT drops by bbase and was designed to incorporate data and algorithmic changes informed by the bow Index, bbase’s responsible materials initiative.

Every goggle that bbase produces with responsible materials drives bb20 to grow and develop. Over 12 phases, bb20’s form, movement and appearance are reflected through a new computer sculpture that captures the design studio’s active transition to biodegradable and recycled options for fashion eyewear.

bbase will be giving away limited edition bb20s to their community with a total of 12 to be collected over the next year. The collection aims to reflect bbase’s shared mission with their community to foster an eyewear industry that connects people and the planet.

“bb20 breathes. It is made up of individual bodies and perspectives coming together to form a unified being, not unlike how bbase has endured and how it will continue to share and hold space for like-minded people. I am proud to support their mission.”- Radarboy3000

“Our journey is one that we take on with great responsibility and energy. At bbase, we have invested and focused on creativity with awareness, and to see the business in this position in our 20th year is a blessing that my co-founder, Daniel and I are privileged to have.This is for all the people with whom we connect minds, hands and hearts, in the name of innovation and sustainability.

The creation of bb20 is a joint celebration for our community as we continue to build better solutions for the industry together. We celebrate the future and support our culture of creativity and a collective mindset.” – Jo-Black, Co-Founder and CEO, bbase

Register now at bbase.com.hk to follow bb20 through 2023.

***

About bbase Design Group
For 20 years, bbase has been a global lens in eyewear, designing, manufacturing and distributing market-targeted and trend-led custom eyewear to over 50 prominent retailers and fashion brands in over 65 countries.

We are proud to be a diverse team with over 80 experts in product development, design, merchandising and logistics. Alongside this expertise, we are passionate about pioneering and adapting sustainable practices in our business. We are currently working with globally recognized organizations to assess our operations around environmental management, energy, health and safety.

We are the founders of the bow Index, an industry-first tool that provides deeper insight into sustainable eyewear materials.

Inquiries/interviews: [email protected]

bbase Design Group
bbase Design Group
[email protected]
Visit us on social media:
LinkedIn
Other

bbase launches bb20: An NFT Journey Bridging 20 Years of Innovation in Eyewear, in collaboration with Radarboy3000