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Balmain and Space Runners partner for NFT-infused Unicorn Sneaker Line.
Luxury fashion house Balmain teams up with Space Runners to introduce a futuristic and avant-garde footwear collection with the Unicorn sneaker model. This new sneaker line comes complete with physical NFT collectibles attached to the sneakers. This groundbreaking collaboration results in the development of multiple NFT versions of Balmain’s signature sneaker, each with a redeemable code that unlocks a physical pair for the consumer.
Balmain Unicorn Phygital NFTs: How to buy?
Launching on March 21st, the Unicorn Phygital Wearable Collection is a limited edition collection of 130 Unicorn sneaker NFTs, each with a matching real-world counterpart. The collection boasts five unique sneaker designs in the Unicorn bundles, with prices range between $1,595 to $2,095. Interested buyers can pay with traditional currency or ETH.
The collection is in collaboration with Space Runners NFT, a digital fashion company backed by industry giants. These include Pantera, Polychain and also Animoca Brands’ Yat Siu. Balmain has created Ethereum-based NFTs that unite high fashion with digital artistry. Although Balmain’s Unicorn NFTs are not yet compatible with any metaverse gaming platforms, they will soon be usable in Space Runner’s exclusive closed metaverse set due to launch by the turn of the year. This metaverse also emphasizes trading over experience-based gameplay.
Benefits of The Balmain Sneaker NFTs
Balmain Unicorn NFT holders receive exclusive benefits. Some of them are early access to upcoming Balmain releases, exclusive products and additional digital wearables for online games and metaverse platforms. Moreover, these tangible benefits act as incentives to attract the crypto-wary to the digital fashion world. Space Runner’s creative director, Rohan Chhabra, sees the fusion of rare physical sneakers and traditional benefits as an important entry point for Web2 and Web 2.5 customers. It is driving the digital fashion industry towards mainstream adoption by bridging the physical and digital worlds.
This release also marks a significant milestone in the transformation of fashion. The collaboration comes at a time when luxury brands are increasingly exploring digital spaces for new engagement methods. Furthermore, Balmain’s Unicorn NFT sneakers show the growing intersection between fashion, technology and the metaverse. As the future of fashion continues to go web3, more luxury fashion houses are likely to follow Balmain’s lead. With the Unicorn Phygital Wearable Collection, Balmain has paved the way for a new era. An era of forward-thinking fashion that blends high exclusivity with the infinite potential of the Metaverse.
