Azarus teams up with Animoca Brands to recruit more fans for the blockchain rewards

Azarus has created an overlay for streamers to create live trivia games for their audiences, and now the company is partnering with Animoca Brands to bring its rewards program to many more people.

The San Francisco company gamifies live streams of games like League of Legends, allowing an influencer to use the overlay to engage with fans. They can play a trivia game with fans during a live stream of League of Legends gameplay — or whatever the game might be. It offers rewards in the form of blockchain-based tokens.

Azarus has already released $2 million in rewards to fans of streamers. And now, Animoca Brands will help Azarus list its tokens on Uniswap in an effort to add millions more users.

To do so, Azarus will host a listing stream in partnership with Animoca Brands at 11:00 PM PT today (December 13) to announce the listing of AzaCoin, an ERC-20 token on the Ethereum Mainnet.

“Azarus has been built on blockchain since its early days, with the vision of materializing the true nature of streams as a distributed digital stadium,” founder Alex Cassassovici said in a statement. “Listing AzaCoin today brings us one step closer to this vision, aligning incentives for all stakeholders and giving fans true ownership of the rewards they collect by playing on stream.”

Founded in 2018, Azarus has proven that “streams are not TV”, meaning they are interactive. It does so by engaging players with its Overlay Games, which offer streamers a way to overlay advertisements and games onto their streams. With over four million hours watched, Azarus has awarded $2 million in prizes through its existing rewards system.

Azarus is moving into a crypto-native rewards program, which will expose millions of users to the use of cryptocurrencies beyond pure speculation and yield farming. Azarus is upgrading its platform to a crypto-native token system via AzaCoin, which will serve as a utility and governance token with the following benefits for the ecosystem.

For streamers, that means they can get instant access to their earnings with AzaCoins. They can host gaming sessions using the channel’s community wallet. and they can engage society through voting.

And for streaming communities, it means players get full ownership of their rewards as AzaCoin is distributed directly to a winner’s crypto wallet offering full control to redeem prizes, bid and buy instantly on streams. Or they can buy digital assets on the Azarus Marketplace.

For the brands that advertise through Azarus, that means they can run and sponsor games for streamers who use Azarus as part of their programming. Azarus considers the streamers, communities and brands as part of a single ecosystem that reinforces the value of the token.

“It is our belief that Azarus will bring Web3 to millions of new users,” Animoca Brands founder Yat Siu said in a statement. “They’re already transforming the streaming medium and have proven themselves with $2 million in rewards and millions of users. We’re incredibly excited for what’s next and proud to be a partner and early investor.”

AzaCoin holders will have the option to stake their token for three months (meaning they will not sell it during that period) when they earn them in return to receive a percentage return. As a governance token, AzaCoin allows viewers to vote on the use of AzaCoins in the community wallet to influence the life cycle of Azarus Games on their preferred stream.

Viewers can watch Azarus-enabled streams to start playing Azarus games with their favorite creators and other viewers. When they answer trivia questions correctly, they will earn AzaCoins.