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Aviation NFT Marketplace unveiled by All Nippon Airlines
All Nippon Airways (ANA), Japan’s premier airline, has taken a bold step into web3’s uncharted territory. On May 30, ANA announced the creation of ANA GranWhale NFT, an aviation-themed NFT marketplace.
TL;DR:
- ANA, Japan’s premier airline, ventures into web3 with the launch of ANA GranWhale NFT, an aviation-themed NFT marketplace.
- The Pioneer Collection features aerial photography by Luke Ozawa, with 6 exclusive NFTs alongside the original film. The auction starts at 100,000 yen ($715).
- ANA will expand its NFT presence with a new collection. It showcases NFT representations of the first Boeing 787 aircraft as 3D models, priced at ¥7,870 each.
Aviation NFTs for the fans
The Pioneer Collection features the work of Luke Ozawa, a famous aerial photographer. The artist embossed 6 exclusive aviation NFTs that will be bundled with the original positive film used to develop the image. The auction for this distinct offering is set to start at 100,000 yen ($715).
In addition, ANA will launch another product from 7 June. NFTs of two digital 3D aircraft including the specially painted Boeing 787. It presents a view of the aircraft ANA introduced in 2011, as well as the originally proposed design for the first aircraft.
With 1,574 items available and each priced at ¥7,870, ANA is set to further strengthen its footprint in the NFT space.
What is the ANA GranWhale Virtual Travel Platform?
The initiative started in August 2022, when ANA NEO, a subsidiary of ANA, introduced the virtual travel platform ANA GranWhale. Mitsuo Tomito, president of ANA NEO, explained that the name represents the dreams and memories of ANA’s global customers over 70 years.
ANA GranWhale is presented as a “metaverse travel service”. Using virtual reality (VR), it recreates global destinations and cultures. Thus transporting the airline’s customers to remote locations.
The platform includes three different services. Customers can explore virtual locations such as Sky Park, a travel-themed park area, and Sky Mall, a shopping arena. Furthermore, they can also discover the Sky Village, a visionary urban space inspired by the cities of the future.
The launch of the NFT marketplace is the latest development. It is part of a wider trend in the aviation sector. For example, in July 2022, airBaltic, a Latvian airline, launched its second aviation NFT collection, ‘Planies’, which offers loyalty benefits to holders.
Therefore, such developments underline the growing importance of web3 technologies in increasing customer engagement and loyalty in the aviation industry.
