Automobili Lamborghini’s third NFT drop is here
Automobili Lamborghini continues its journey into Web3. The iconic brand takes loyalists off-road and on a virtual mission that starts from the moon, crosses space and continues to iconic locations around the world. In collaboration with NFT PRO™ and INVNT.ATOM™; “The Epic Road Trip” campaign is Lamborghini’s third NFT project.
In this new adventure, Lamborghini super sports cars will be the indispensable protagonists of places that travelers can visit and explore, collecting new NFTs every month for eight months until March 2023. The custom collection consists of four NFTs that can only be purchased in 24 hours each – over four consecutive days each month. The fourth NFT will only be made in a limited edition of 63 units. At the end of the campaign, only those who have collected all monthly NFTs, either the three open editions or the three open editions plus the limited edition, will receive a special NFT.
To reward the most loyal super sports car fans during the campaign, other exclusive surprises will be offered, including a digital artwork by Lamborghini Centro Stile produced for the campaign “The Epic Road Trip”, available to those who purchase two complete monthly collections. There will also be an opportunity to participate in a special tour of the Sant’Agata Bolognese headquarters, eligible for those who have completed the first four months of NFT acquisitions. More rewards will be unveiled soon.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists of the dreams of children and adults around the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream. said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
“Lamborghini loyalists and cryptocurrency fans alike will be amazed by this next series of drops culminating in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch partner and Web3 engagement expert. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”
INVNT.ATOM, the worldwide digital innovation business of [INVNT GROUP]™, was responsible for creative communications, strategy, design, content and marketing communications.
“Our previous collaboration with Lamborghini – auctioning a 1:1 NFT linked to the last physical Aventador Coupé super sports car – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We are honored to expand our relationship with Lamborghini and partner with NFT PRO to celebrate innovation and Lamborghini’s heritage since 1963,” said Scott Cullather, President and CEO of [INVNT GROUP].
The first series of four NFTs is live right now on the site.
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About INVNT.ATOM™
INVNT.ATOM is an innovation and brand experience company which helps companies worldwide to find a way, navigate, activate and create new opportunities at the digital frontier of Web3. The group of Singapore-based strategists, marketers, artists, programmers, matchmakers and thought leaders turn strategies into stories and stories into experiences that bring people together around the world. To learn more about INVNT.ATOM, click here.
INVNT GROUP grew out of INVNT, the first living brand storytelling agency in the world. President and CEO of THE GLOBAL BRANDSTORY PROJECT™, Scott Cullather, is responsible for a set of disciplines called THE GLOBAL BRANDSTORY PROJECT™ intended to help forward-thinking businesses innovate and reach people around the world. Folk Hero is a modern brand strategy firm. Meaning is a creatively led cultural consultancy. HEV is a production studio and creative agency. INVNT Higher Ed organizes events for colleges and universities. ATOM is a digital innovation division, Hypnogram is a creative multimedia studio, and INVNT is the first storytelling agency for living brands. To learn more about INVNT, click here.
About NFT PRO™NFT PRO is a white-label NFT solution for businesses that helps them plan, create and sell NFTs to consumers, fans and collectors. Their innovative approach and technologies take the guesswork out of creating and implementing an NFT plan. This ensures that all campaigns have the same results and protects the brand. NFT PRO makes it easier to plan and implement successful NFT measures that are in line with the brand. To learn more about NFT PRO, click here.
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