New York, NY, Aug. 05, 2022 (GLOBE NEWSWIRE) — Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO™ and INVNT.ATOM™, has embarked on a virtual journey starting from the moon , traverses space and continues in iconic locations around the world.
In this new adventure, Lamborghini super sports cars will be the indispensable protagonists of places that the traveler can visit and discover, collecting new NFTs every month for eight months until March 2023. The collection consists of four NFTs released every month for 4 days consecutively and will only be available for purchase for 24 hours. The fourth NFT will be available in a limited edition of just 63 units. At the very end of the campaign, only those who have acquired all of the monthly NFTs issued – either the three regular NFTs or three regular plus the limited edition – will receive a special NFT.
To reward loyalty during the campaign, other exclusive surprises will be communicated, including a digital artwork by Lamborghini Centro Stile produced for the campaign “The Epic Road Trip”, for those who purchase two complete monthly collections. For those who have completed the first four months of acquisitions, there will be the opportunity to attend a special tour of Sant’Agata Bolognese’s headquarters.
“Since 1963, the year it was founded, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists of the dreams of children and adults worldwide. Enter the virtual world of modern collection. with The NFT is the natural translation and evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
“Lamborghini loyalists and cryptocurrency fans alike will be amazed by this next series of drops culminating in a very special unveiling next March,” Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch partner and consumer engagement expert, told Web3. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”
INVNT.ATOM the global digital innovation division of [INVNT GROUP]™; led creative, strategy, design, content and marketing communications.
“Our previous collaboration with Lamborghini – auctioning a 1:1 NFT linked to the last physical Aventador Coupé super sports car – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We are honored to expand our relationship with Lamborghini and partner with NFT PRO to celebrate innovation and Lamborghini’s legacy since 1963,” said Scott Cullather, President and CEO of [INVNT GROUP].
The first series of four NFTs will be released from August 8, 2022 on the nft.lamborghini.com website.
Photos and videos: media.lamborghini.com
Information about Automobili Lamborghini: www.lamborghini.com
Media kit: (High resolution images and bios).
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About INVNT.ATOM™
INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency dedicated to helping global brands chart course, navigate, enable and create new opportunities at the digital frontier of the Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers and thought leaders turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com
About [INVNT GROUP]™
[INVNT GROUP] was established as a further development of the founding global storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences everywhere. The GROUP consists of the modern brand strategy firm Folk Hero; creative led cultural consultancy, opinion; production studio and creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia studio, Hypnogram; and the original storytelling agency for living brands, INVNT. For more information about INVNT.ATOM, visit: www.invntgroup.com
About NFT PRO™
NFT PRO is a white-label NFT solution for businesses, helping brands strategize, create and sell NFTs to customers, fans and collectors. Their proprietary methodology and software takes the guesswork out of setting up and executing an NFT strategy and ensures consistent results and brand assurance for every campaign. NFT PRO makes it easy to create and execute NFT campaigns that are both effective and branded. For more information about NFT PRO, visit: www.web3pro.com
