Automobili Lamborghini is releasing limited edition “World Tour” themed NFTs in October
New York City, USA, 20 October 2022, Chainwire
Fasten your metaversal seat belts as Automobili Lamborghini launches a series of limited edition ‘World Tour’ themed NFTs this October. In partnership with Web3 Pro™ and INVNT.ATOM™ (the Web3-focused digital innovation division of [INVNT GROUP]™), the iconic Italian company will release four unique “World Tour” themed NFTs available for a limited time.
Launched in August, “The Epic Road Trip” collection has sent super sports car fans and the crypto community racing to buy a collection of four limited NFTs released every month for 4 consecutive days, each available for 24 hours only.
This month represents the third month of the campaign, with October’s ultimate set of digital collectibles to be released from 24 October 2022 at 4pm CET/10am EST/12pm AEST.
There will be 3 x Limited Edition (of 1963) NFTs at USD$196.30 each, and 1 x Rare Edition (with only 63 globally available) at USD$1,963. Only those who purchase the series of three (3) base collectibles during Drop 3 will have access to the rare Drop 3 NFT. Each animated NFT is curated with 30 seconds of custom audio. 1963 means a nod to the origins of Automobili Lamborghini’s foundation.
Drops (only available for 24 hours each):
Collectors can take the wheel and own unique digital pieces that vary in rarity and exclusivity this October:
Limited Edition 1 (released October 24) – A trip through Times Square – The Aventador Ultimae Roadster runs around the billboard “track” filled with the electrifying lights of the Big Apple.
Limited Edition 2 (released October 25) – Sakura Dream. Immerse yourself in a journey filled with tranquility, as the Aventador Ultimae Roadster cruises along Mount Fuji, cherry blossoms blowing in the wind.
Limited Edition 3 (released October 26) – Emirates Express. Turn up the heat as the Aventador Ultimae Roadster travels on a palm-lined road in the bustling city of Dubai.
Rare Edition – Home (released October 27) – The journey ends with the Aventador Ultimae Roadster driving into Sant’Agata Bolognese, the headquarters of Automobili Lamborghini.
Tool
As an incentive for the journey, collectors can continue to acquire unique representative pieces of Automobili Lamborghini heritage. The community can expect to see tools such as:
Lamborghini GLB file – Lamborghini GLB File – Collect all base and rare NFTs (24 base NFTs + 8 rares) to earn the full gold NFT puzzle. For this achievement, you receive a Lamborghini GLB file that allows you to “virtualize” a Lamborghini model to be determined in the Metaverse.
Whitelist / Early Access to Rare Limited Edition NFT – For each drop, collect all three base edition collectible NFTs (1,963 available of each) and gain early access (60 minutes) to that month’s rare limited edition NFTs – only 63 are available each month.
Background images – Collect all three available NFTs in the base edition and receive a memorable digital wallpaper (both mobile and desktop).
Lamborghini Centro Stile Sketch – Collect two consecutive monthly NFT collections (six base edition collectibles and two rare limited edition NFTs) and receive a digital sketch created specifically for The Epic Road Trip campaign by Mitja Borkert, Head of Design at Lamborghini.
VIP tour – Experience a special tour of Lamborghini Sant’Agata Bolognese headquarters for you and a guest if you purchase the complete monthly drop series (3 base editions and 1 limited edition) for each of the first 4 months of The Epic Road Trip. Further details for the date of the visit will be communicated by the end of November 2022 with the special trip taking place in 2023. Travel and accommodation are not included in this reward.
During the 8-month promotion of “The Epic Road Trip”, customers who purchase all three base NFT drops will also receive an NFT token that reveals a piece of the final limited NFT (silver puzzle). Collectors who purchase all three basic NFTs as well as the rare NFT will receive an NFT token that reveals a piece of the final limited NFT (gold puzzle).
From the lights of Times Square to the cherry blossom dream of Mount Fuji, this month’s drop of “The Epic Road Trip”, brought to you by Web3 Pro™, INVNT.ATOM™, and Automobili Lamborghini, are set to have fans and enthusiasts around the world flocking to collect the ultra-rare and exclusive tools. Register today at nft.lamborghini.com.
About INVNT.ATOM™
INVNT.ATOM, part of INVNT GROUP THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency dedicated to helping global brands chart course, navigate, enable and create new opportunities at the digital frontier of the Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers and thought leaders turn strategies into stories and stories into experiences that engage communities on the global stage.
For more information about INVNT.ATOM, visit: www.invntatom.com
About Web3 PRO™
Headquartered in Palo Alto, California, Web3 Pro Inc. is the premier Web3 platform for businesses. Web3Pro’s clients include Lamborghini, Ducati, Atari, Adidas and Sotheby’s, and the company’s advisors include executives from several different industries.
The brand’s NFTPRO platform is the engagement multiplier that brands rely on the most. Its GEER platform is the pioneer in connecting brands with game studios and unleashing new revenue streams for all. The NAAS platform enables companies to harness the power of an open system and achieve new heights of efficiency.
For more information, visit web3pro.com.
Lamborghini photos and videos for media use
October Release 3 images for media use
Media Kit: (high resolution images and bios)
Consult
Senior PR and Marketing Manager, APAC
Anna O’Young
INVNT
[email protected]
+61421938383
