ATP launches ‘Love’, the world’s first digital art collection generated from in-match tennis data | ATP tour

ATP has announced the launch of LOVE, a collection of stunning generative digital artworks created in collaboration with Art Blocks Engine and renowned artist Martin Grasser.

On sale from December 6, the limited collection of NFTs will introduce new ways for fans to celebrate, admire and own impactful moments from the 2022 Nitto ATP Finals. As a first-of-its-kind generative art project in tennis, LOVE will capture official in-match data from the ATP Tour season finale to generate unique and iconic digital artwork.

^{Test results generated from the 2021 Nitto ATP Finals match data.}
The creative force behind LOVE is Martin Grasser, a leading artist and designer based in the Bay Area, supported by the leading generative art house, ARTXCODE. Each artwork tells the story of a winning game from the singles event in Turin, Italy, brought to life as a tennis ball hitting a distinctively colored court. The collection will feature pieces of varying rarities, including championship-winning points, match-winning points and set-winning points, among other special editions.

In a world first, the project will generate artwork exclusively from official tennis data, provided by Tennis Data Innovations. Shadows and fairway lines will indicate each ball’s location, speed and direction of travel at the point of impact. Additional variables will be used to generate unexpected colors, textures and zooms, resulting in unique and beautiful collectibles for fans.

Martin Grasser: “Art is in everything – a newspaper, a letter, a swing in a tennis match. These ordinary objects and moments can be broken apart into simple components and rebuilt into more intricate languages.”

^{Test results generated from 2021 Nitto ATP Finals match data.}
The collection is delivered in collaboration with Art Blocks Engine, the world’s leading platform for generative digital art. It marks Art Blocks Engine’s first partnership in the sports world and ATP’s first venture into the web3 area.

Hugh Heslep, CEO of Art Blocks: “The Art Blocks Engine is the latest offering from Art Blocks, aimed at pushing forward the power of generative and allowing partners to share the magic of the embossing experience with their communities. This project with ATP is a compelling use case for the intersection of tennis and dynamic digital collectibles, commemorating about what will be historic moments from the Nitto ATP Finals. We are so excited to be a part of this project that promotes the intersection of art, sport and crypto.”

To add to the excitement, LOVE collectors will only have their artwork revealed when embossed.

Following the mintage and unveiling, collectors will be able to order a high-quality physical print of their artwork via Level Frames. Fans will also be able to trade their LOVE NFT on the secondary market, with one percent of secondary sales to be donated directly to Giving Block’s Mental Health Impact Fund.

Daniele Sanó, ATP Chief Business Officer: “Web3 unlocks incredible new opportunities to innovate and bring sports to life for fans. LOVE represents an exciting first step in the space for the ATP Tour. The collection allows fans to own unique artwork generated by our season finale and showcases the wealth of data we have in tennis. We are happy to break new ground at the intersection of sport and web3 in collaboration with true leaders in the industry.”

Marco Martinasso, General Manager, FIT Servizi: “The Nitto ATP Finals prides itself on innovation. This ground-breaking project is another reflection of that focus. We are thrilled that fans will be able to own, cherish and celebrate special moments from Turin through this incredible digital art.”

The LOVE collection goes on sale on Tuesday 6 December. To learn more about the project, and to purchase your NFT, visit www.art.tennis.