Asobi System launches the CityPop Tokyo NFT project
ASOBISYSTEM will launch an NFT project called “CityPop Tokyo” to revolutionize the entertainment industry. The project is refined by ASOBISYSTEM, UPBOND and Kingdom Labs, and seeks to create a breakthrough in the standard NFT business model. ASOBISYSTEM is a leading Japanese artist management and entertainment production company. The CityPop Tokyo NFTs are “virtual models” that can be used for cultural, fashion and multimedia projects. This innovative project aims to spread Japanese culture to a global audience through Web 3.0 technology and by rethinking the utility of NFTs
CityPop is a music genre that was born in Japan in the 1970s and 1980s and later became popular among global millennials and Gen-Z. CityPop is heavily influenced by Western melodies and infuses a wide range of musical styles, including soft rock, R&B, Funk and Boogie. The CityPop Tokyo NFT project will release a total of 1,984 unique NFT collectibles. Each NFT will be a stylized anime character drawn by Natsumi Sato, and users will be able to generate content, backstories and help build their NFT characters into virtual models.
As an intersection of art, technology and entertainment, “CityPop Tokyo” will revolutionize both the business model and tools for NFTs. Each user will be encouraged to help develop their NFT characters into fashion models and cultural influencers. Through user-generated content and ASOBISYSTEM’s partnership in both entertainment and media, new “virtual models” and “virtual stars” can be created.
CityPop Tokyo aims to showcase how NFTs can be used to create the next generation of “virtual stars” to reshape the global entertainment scene.
NFT example:
Character design
Natsumi Sato
Natsumi Sato is known for the lively colorful peloringirl series, with girls sticking out their tongues. She is
involved in a wide range of activities including creating advertising images, collaborating with clothing brands, working on product design and animating music videos.
Instagram:
About ASOBISYSTEM
ASOBISYSTEM is a Japanese event planning company, media management company and entertainment/modeling agency. The company is known for managing the globally popular singer Kyaru Pamyu Pamyu. ASOBISYSTEM continuously conducts a wide range of activities to share Harajuku culture with the world, mainly focusing on fashion, music and lifestyle in the neighborhood of Harajuku, Tokyo.
Representative: Yusuke Nakagawa – CEO
About Upbond
UPBOND is a Web 3.0 wallet company building an ecosystem to bring the next million users. The company’s self-managing wallet enables general consumers to onboard Dapps and allows businesses to better serve customers with their decentralized identity solutions. UPBOND works with Japanese companies to upgrade their business models to Web 3.0. The company’s name is also its mission statement – to update (UP) customer relationships (BOND) by empowering individuals.
Representative: Takashi Mizuoka – CEO
About Kingdom Labs
Kingdom Labs is a venture studio that incubates and invests in early-stage projects across the Web 3.0 space, with a focus on games and consumers. Kingdom Labs invests in entrepreneurs who build disruptive business models from idea to execution.
Representative: Maurice Ng – CSO
Media contact
Company name: Asobisystem Co. Ltd
Contact person: Yusuke Nakagawa
Email: Send email
Country: Japan
Website:
