Ascenda adds crypto as a new currency category on the world’s largest points exchange
NEW YORK, 19 October 2022 /PRNewswire/ — Ascenda, the technology company that makes payments and banking rewarding, today announced that it has added cryptocurrencies as the next new content category on its innovative global points exchange network.
The new offering, delivered in partnership with global cryptocurrency exchange and custodian Gemini, enables Ascenda’s financial services clients in 40+ markets to increase customer engagement through the effortless introduction of crypto propositions for their rewards products. Real-time conversion of points into cryptocurrency as well as direct earning of rewards in the form of crypto-assets is supported.
A good user experience and fast marketing for financial services are at the core of the new solution. End users have the flexibility to deposit their rewards into any chosen crypto wallet, or to avoid on-chain gas fees when receiving in Gemini-powered wallets.
By making the new content category available through its existing points exchange APIs, Ascenda enables financial services brands to deploy their new crypto-reward propositions faster and with almost zero technical effort.
Sebastian GrobysChief Strategy Officer, Ascenda said: “We are pleased that crypto is now live on Ascenda’s global points exchange. Earning and redeeming rewards for cryptocurrencies represents an easy way for low-risk customers to make inroads into the world of digital assets. Given the volatility of crypto markets, consumers are wary of to invest their cash savings in crypto, increasing the attractiveness of rewards as an exciting alternative path with lower barriers to entry.”
About Ascenda
Ascenda makes customer engagement easy for leading financial services brands.
Delivering digitally native, intuitive and easy-to-deploy rewards solutions that enable banks and payment card issuers to build deeper customer connections across the entire financial relationship. The company serves financial services clients in more than 40 markets, including leading brands such as HSBC, American Express, Capital One, ICBC and Standard Chartered as well as disruptors such as Virgin Money and Brex.
For more information about Ascenda, please visit ascendloyalty.com
About Gemini
Gemini is a platform that allows customers to buy, sell, store and earn cryptocurrencies such as bitcoin, ether and DeFi tokens. Gemini’s simple, reliable and secure products are built to unlock the next era of financial, creative and personal freedom. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss.
SOURCE Ascenda
