ASA is launching a new built-in fintech platform that gives customers control over data and finances
Built-in fintech platform wraps up 2022 with new customers, team members and innovations.
ASA is an embedded fintech platform that connects financial institutions with customer-facing fintechs in a secure, compliant and easy-to-implement marketplace. The company experienced remarkable momentum in 2022, including new customers, key partnerships, strategic leadership and the launch of its embedded fintech marketplace.
ASA has created the collaborative banking movement, a new form of open banking where banks and credit unions maintain ownership and control over customer data in a safe, secure environment and provide financial empowerment through individual choices. More than 25 community financial institutions, such as Pyramid FCU and University Credit Union, and fintechs have partnered with ASA, delivering one-click access to the latest technology for customers and members, all without having to share PII data, empowering banks and credit. unions should be the gateway to the technology their account holders want.
Last year marked significant innovation; ASA launched its patent-pending app, ASA Vault, in the Apple App and Google Play Stores, enabling partnerships at scale by connecting financial institutions with customer-facing fintechs. The full pilot version will be released next month, including an asset tracker that centralizes and collects all relevant accounts, assets, debts and identity data in one place. Such functionality drives stronger and more frequent engagement with partner banks and credit unions.
ASA’s unique model continues to be recognized by the industry, winning the BECU Fintech Incubator Competition, powered by CoMotion. Such innovation also attracted several industry leaders, including former executive vice president and corporate director of JP Morgan Chase Austin Adams and former BECU CEO and president Benson Porter to the board. And longtime ABA CEO Lisa Gold Schier joined the company as chief strategy officer, helping drive the organization’s strategy, innovation and growth.
“ASA’s collaborative banking movement puts banks and credit unions at the center of giving customers control over their data while facilitating secure connections with technology that fits customers’ unique needs,” said Landon Glenn, CEO and founder of ASA. “The momentum we experienced last year reinforces that our model resonates, and we look forward to helping even more institutions and fintechs reinvent how they approach partnerships, all for end-user financial empowerment, this year and beyond.”
About ASA
Provo, Utah-based ASA is an embedded fintech platform that connects financial institutions with customer-facing fintechs in a secure, compliant and easy-to-deploy marketplace. With ASA, banks and credit unions innovate faster, fintech scales more easily and end users are empowered to take control of data and finances. Learn more at asa.financial.
