Announcing the launch of Ursa Lives Music NFT Marketplace for new artists
New York, USA, 25 July 2022, Chainwire
Founded by former artist/producer Chad Royce and former artist manager Larissa Brown-White, Ursa Live makes live streaming accessible and interactive while monetizing fan communities for emerging artists.
Ursa’s marketplace will be launched with the new artist Tarra Thiessen from Tea Eater. This will be a limited edition of 27 Music NFTs of her first single “I’m Starting a Podcast” and will be exclusively released as a multipurpose music NFT in collaboration with Ursa Live. It will not be available on music streaming platforms. The tool for this NFT includes two private events for NFT holders where Tarra will offer tarot card readings, as well as exclusive demo drops and artwork.
Founder Chad Royce is excited to offer Web3 tools specifically for emerging artists. He says “We’ve all seen the fall of established artists and superstars, but to some extent the new artists have been left behind. We believe music NFTs, and the tool they provide, are a perfect way for new artists to strengthen their fan communities while giving fans more tangible benefits in return.”
Tea Eater has established a solid fan base with many notable followers (including folk rocker Beck) and recently performed for fashion house Celine at their official Paris Fashion Week after party. Tarra adds, “With more direct fan-to-artist paths opening up in web3, artists will reclaim their power and create stronger communities that can grow and collaborate with each other instead of the current system of passive social media followers and playlists pushed against them of a robot for the benefit of tech billionaires.”
Ursa Live creates a marketplace that is user-friendly for both fans who may be new to Web3, and the artists themselves, while also realizing that there is some education to be done in the Web3 space. From a recent Ursa Live social post: “Music NFTs (digital collectibles) are a direct iteration of fandom and offer a unique way to have an intimate connection with an artist. Similarly, fans collect setlists, drumsticks, t- shirts, posters and tickets from shows, music NFT is personally designed to connect in a meaningful way with the artist’s fan base.” With Ursa’s inaugural drop, Tea Eater will provide NFT holders with their one-on-one tarot card readings on the Ursa Live platform.
Co-founder Larissa Brown-White is enthusiastic about the evolution of music fandom and how it can provide more opportunities for new artists. “By purchasing an NFT, fans not only receive utility benefits, but also participate in the long-term success of the artist. Emerging artists have often relied on crowdfunding to help them bring projects to market, and now fans have the opportunity to not just to support but also benefit from it in interactive ways. Web3 is an exciting frontier to explore for artists and fans alike, and we look forward to exploring it with them.”
Ursa Live has partnered with London-based Web3 agency, Top Dog Studios, to launch its Web3 journey. “We are excited to enable Ursa Live to enter the wonderful world of Web3 with our end-to-end solution. From minting NFTs and distributing them to the music community, to leveraging them with token- gated content, utility and a new generation of digital relationships, Ursa uses our platform to its fullest extent.” said Paul Price, founder of Top Dog Studios.
NFT Drop details
Can be purchased here:
“I’m Starting a Podcast” exclusively released as a music NFT
Public drop-off 27 July – 10am
Get on the pre-sale list 25 July – 10am
Number: 27
Price: $27
About URSA
URSA is a live streaming platform that offers music artists the tools to live stream directly to their fan communities.
Contacts
CEO
