An NFT collection of Sir Geoff Hurst’s 1966 World Cup memorabilia is up for auction to support Alzheimer’s charities

Mr Geoff Hurstone of the last living England footballers to retain vivid memories of the historic 1966 World Cup has digitally preserved his memories of the famous victory against West Germany in the form of an NFT up for auction.

When England bid for a first major tournament since the heroes in 1966, the project was called THE ETERNAL MEMORYwill raise funds and awareness for two nearby charities Mr Geoff‘s heart – Alzheimer’s Research UK and the Alzheimer’s Society.

A 1 of 1 NFT and open edition NFT, will be auctioned off via online digital art auction site Rare. The multi-edition NFT goes on sale on 3 December, while the single edition goes on sale on 16 December – as the current Three Lions squad progress through the tournament in Qatar.

Only three members of the heroic 66′ England team are still alive, including Mr Geoffwith a heartbreaking number of England’s greatest football heroes tragically losing their lives to Alzheimer’s.

The artwork generated by Mr Geoffits vocal memory, is created by artists Harry Yeff and Trung Bao, the creators of the world-renowned VOICE GEMS system. A 200,000 particle system that turns voice recordings into unique, world-class sculptures. The pair have collected the world’s most iconic voices and memories for the VOICE GEMS 1000 Year archive.

Two worlds collided when VOICE GEMS founder Harry Yeff met Mr Geoff at Wembley earlier this summer – the scene of the famous World Cup final – and where Mr Geoff opened up about his memories to inspire Reeps One’s NFT creation.

After seeing his teammates suffer from the terrible disease, Mr Geoff admits his memory of the World Cup may also be fading – making his involvement in the project all the more poignant.

As the Three Lions shoot for glory in Qatar, and following the incredible Euros performance of The Lionesses in the summer, the hat-trick hero hopes to preserve his memories digitally, will inspire future generations. The World Cup winner said:

“As time passes and memories fade, the 1966 World Cup is still etched in my brain and I am fortunate to be able to recall that life-changing experience even at the ripe old age of 80. It has been a humbling experience to watch from the sidelines as teammates from the World Cup winning side have been affected by the terrible disease that is Alzheimer’s. These amazing men were more than teammates, they were heroes to me – and to the rest of the nation.

Raising vital funds and awareness for charities such as Alzheimer’s Research UK and the Alzheimer’s Society is close to my heart and it has been an eye-opening experience to be involved in an NFT project to do so. Of course I’ve read about this new world of NFTs and my grandson has often talked about them – being able to call upon my own memories of the 66′ and immortalize them digitally for future generations was what really intrigued me.

In a World Cup year, when Gareth’s boys are aiming to emulate our 66′ team in Qatar, it’s the perfect moment for this project to take place – and I hope we can raise awareness and funds in the form of a donation to help to fight this terrible disease.”

Reeps One, a London Born leading artist in the space, commented:

“Receive that call Mr Geoff Hurst wanting us to preserve his memory from 1966 is not something I will soon forget. There is arguably nothing more iconic in sport than that hat-trick. Growing up in London’s Walthamstow, there has been a moment that has come up again and again in my life. I’ve been around the world twice collecting voices for the VOICE GEMS project, but this is legendary. A legendary voice for a legendary cause. A memory frozen in time”

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