An interview with the CEO of the Bulls and Apes project

The NFT space can represent a formidable challenge for those who want to gain a foothold in the industry. So we caught up Anthony MongielloCEO and co-founder of the hugely popular The bulls and monkeys project to gain an insight into managing a larger NFT platform.

In this article, we discuss the ins and outs of his own Bulls and Apes project, as well as his thoughts on the wider implications of NFT technology. So grab a cup of tea, sink into the comfortable chair and find out what goes on in the head of a Web3 manager.

What is the Bulls and Apes Project and what makes it special?

The Bulls & Apes Project is a community-driven digital collective that creates technology solutions that leverage decentralized blockchain platforms to give power and control to owners of digital assets. We focus on building and growing side by side with the BAP community, while creating a world of endless possibilities by empowering these communities to build worlds where they can live their best lives.

What was the inspiration behind the collection?

We wanted to create a collection that would resonate with people who joined the web3 site. To us, a bull charging forth with power and a monkey leaping in with reckless abandon captured the essence of those leaping into the unknown territory known as Web3.

What does the latest ‘Apes’ drop add to the Bulls and Apes project?

In our story, we have a Creator character, who created the Bulls as a masterpiece. The Bulls lived in harmony, but they did not realize their true potential. There was no tension, no conflict to propel them forward, which in turn stifled their progress. Realizing this, the Creator brought in the monkeys to create the necessary tension and conflict, pushing the Bulls to new levels. Some monkeys joined the Bulls and lived side by side as friends. For our community and our company, Apene takes us beyond the traditional PFP collection as they are a dynamic NFT(dNFT) collection. But we didn’t just release a dNFT collection, we released an ecosystem and product suite that will change what it means to deliver NFT tools,

How does the use of dynamic NFTs improve the experience for NFT holders?

dNFTs bring power, control and creativity to their holders’ digital identity, especially for our collection. We have delivered an extensive ecosystem with over 1000 properties and trillions of combinations available, with many more properties to be released. Our ecosystem allows for our collection to evolve as demand and tastes evolve, ensuring holders will have a steady stream of options and fun to keep their NFTs fresh and exciting.

What are Bulls and Apes Loot Boxes and how do they work?

Loot Boxes are another product in the Ape product suite. We have 6 initial products – the configurator, loot boxes, tokenomics, dynamic rarity, achievements and formulas. Loot Boxes are the main mechanism for holders to unlock new properties in the wallet. As such, we have Common, Epic and Legendary Loot Boxes. Common Loot Boxes are opened with our erc20 token, $METH, which can be earned by holding Bulls and other assets, or purchased on our website. Epic and Legendary Loot Boxes are opened with eth, but even Common Loot Boxes contain a chance to reveal an Epic or Legendary trait. With the Loot Box mechanic it’s like a coin every day, you never know when you might pull a super rare gold trait.

How do you see the project developing in the next few years?

We are a company focused on relentless delivery. We’ve delivered an insane amount in our first year in business and plan to ramp it up even more in 2023. On top of that delivery, 2023 will be a year of brand expansion as we work both inside and outside the NFT space to build partnerships and make BAP and famous brand. Furthermore, we have IP that has multi-generational appeal, which we tested with 8 chapters of story and storyboard narrated video that has been well received. The next test is a physical trading card game that is in development.

How will you continue to interact with Bulls and Apes project holders?

Ever. The beauty of web3 is having a community that you can build side by side with, but that comes with a huge responsibility. Even if you go back a week or two, you can feel the vacuum. Attention spans are short and patience is low, so it is crucial that the founder is available and present.

Which faction do you prefer bulls or monkeys?

Bulls, I’m loyal and they were the first.

Do you think NFTs have the potential to change the world?

That’s why I’m here. I left a very successful career in business to be here full time. In essence, blockchain is a technology that can and will give opportunity, power and control to as many as were limited by gatekeepers and intermediaries. Think of bankers, lawyers, agents, manufacturers, politicians, and the list goes on, who have power and control because they are gatekeepers and intermediaries. What gives them that power is access and control over assets we “own”. Moving forward, blockchain will remove this burden, as it is public and permissionless, giving you full control over your assets. This is too important to society NOT to be all-in. In this space, founders are stewards who help establish a framework in which holders will thrive. That’s why I’m here.

Find out more about the Bulls and Apes project >> Here

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*All investment/financial opinions expressed by NFT Plazas are from personal research and experience of our site moderators and are intended as educational material only. Individuals are required to research all products before making any type of investment.