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Alo Yoga offers free ‘Digital Twin’ NFT for Aspen Collection buyers
Top athleisure brand Alo Yoga makes its debut in the NFT space with “Digital Twins” free coin! The free digital collectibles are available to buyers of the Aspen Collection from 2022. The Digital Twin NFT will reflect the digital fashion of each of its real-world units. Read on to learn more about the digital athleisure collection.
What is the Alo Yoga NFT Collection?
Alo Yoga released its Aspen line last fall and is now entering the web3 with its “Digital Twin” NFTs. The Aspen collection is the brand’s most expensive clothing line to date. So by pairing the exclusive clothes with their digital twins, the brand unlocks IRL benefits for buyers of the collection. Benefits include real-world experiences and support across the training sessions and styling divisions.
Alo Yoga’s Aspen collection sold out within a month of launching at New York Fashion Week in September 2022. The brand’s latest NFT campaign aims to integrate, expand and fully digitize its loyalty program. Purchasers of the 17-piece Aspen collection will receive emails linking to a microsite where they can pick up their NFTs. To clarify, the digital collectibles are rotating 3D renderings and a certificate of authenticity. “All of this is exclusive, invite-only to our community,” says Angelic Vendette, Alo Yoga CMO “We don’t spend [NFT] Language. We use ‘digital certificate of authenticity’ so it feels natural to our community.” she adds.
What is the tool?
Some of the rewards for the NFTs include unlocking real-world experiences across Alo Houses, such as access to fashion week, personal training sessions at the Alo Wellness Club (Beverly Hills, Soho, New York, and an upcoming one in Miami). Furthermore, NFT also provides access to a private customer manager for personal shopping and styling.
The digital collectibles have been created in collaboration with Digital Twin Studios, a leading blockchain technology company for brands and businesses. The brand aims to integrate Alo’s massive web2 community into web3 in a simple way without having to deal with web3 jargon and the overarching technologies.
“It enables a mass onboarding of consumers to begin entering the space in ways that are not confusing,says Digital Twin Studios co-founder Natalie Soto-Wright. “It allows customers to focus on the fun part, more than “just the digital twin“, she adds. On February 1, Alo Yoga held a Twitter space to discuss and detail the Digital Twin NFTs. You can access the full talk here for more information.
