Air Force 1 Sneakers on Blockchain
Nike is making history with the release of its first digital sneaker collection, Our Force 1, on the blockchain-based .Swoosh platform. Discover the iconic Air Force 1 in a whole new light and dive into the exciting world of NFTs and digital collectibles.
Nike fans are about to get a new treat. Only this time, the treat comes digitally. Nike recently announced its first ever digital sneaker collection.
The Our Force 1 collection, released on the company’s web3 platform, .Swoosh, marks a significant shift in Nike’s business model, as the company begins to explore the potential of blockchain technology in its operations.
The sneaker
The Air Force 1 sneaker, on which the Our Force 1 collection is based, has been a cultural icon since its introduction in 1982. Worn by everyone from basketball stars to hip-hop artists, its timeless design has made it a must-have for sneakerheads worldwide.
Nike has taken the Air Force 1 to a new level, leveraging blockchain technology to create a unique and collectible digital experience for one of the iconic sneakers in the collection.
Swoosh platform
.The Swoosh platform, released in November 2022, has been a big focus for Nike in recent months. The platform was designed to be a gateway for Nike’s move into the NFT world, and the Our Force 1 collection is the first of many such offerings expected from the company. The collection features a variety of designs inspired by the original Air Force 1, with each design available in two different colorways.
Users can choose between Classic remix and New Wave boxs, each containing a different design. The boxes are priced at $19.82 each, a nod to the year of the introduction of the Air Force 1. The NFTs will be available for purchase using cryptocurrency, which is becoming an increasingly popular form of payment in the world of digital art and collectibles.
Pre-sales for the Our Force 1 collection are set to take place on May 8th, with the official launch scheduled for May 10th. Nike has already started airdropping access to select users, allowing them to participate in the pre-sale and get early access to the collection. This move is seen as a way for Nike to build hype around the release and generate interest among potential buyers.
The Our Force 1 collection is an important moment for Nike and the world of digital collectibles. It marks a shift in the way the company manufactures and distributes its products, and it demonstrates Nike’s commitment to innovation and staying ahead. With the rise of NFTs and the growing popularity of blockchain technology, Nike’s move into this space is smart and timely, and it will be interesting to see how the Our Force 1 collection performs in the coming weeks and months.
Final thoughts
Overall, the Our Force 1 collection is a testament to Nike’s dedication to creating unique and memorable experiences for its customers. By leveraging blockchain technology and creating a collectible digital sneaker, Nike has opened up a whole new world of possibilities for its business. It will be exciting to see where Nike takes this concept in the future and how it continues to innovate and push the boundaries of what is possible in the world of sportswear and digital collectibles.
Edmond is a passionate writer for video games, GameFi and Web3. He has worked for top GameFi companies and video game/crypto news sites.
