Adyen First FinTech platform to add Cash app
Financial technology platform Adyen has partnered with Block’s mobile payment method Cash App to become the first such platform to offer Cash App outside the Block ecosystem.
With this partnership, businesses working with Adyen will be able to begin accessing Cash App Pay as an integrated payment method for their US customers online shortly and in-store next year, according to a press release Thursday (Sept. 15).
“At Adyen, we consistently add new payment methods to ensure our businesses can meet their end customers where they are,” Adyen Chief Commercial Officer Roelant Prins said in the release. “We are thrilled to enter into this strong partnership with the Cash App team. We look forward to seeing how we can continue to work together for the betterment of service businesses and their customers.”
Cash App has 80 million annual active users, and the new integration will enable businesses using Adyen to provide those customers with an easy way to make payments and allow consumers using Cash App to have a streamlined checkout with those businesses, according to . the press release.
“We are excited to partner with Adyen to bring Cash App Pay to more businesses across the United States,” Cash App Chief Operating Officer Owen Jennings said in the release. “As the first fintech platform to partner with the Cash App Pay ecosystem, we look forward to seeing the value this partnership brings to our customers and Adyen’s businesses.”
Mobile commerce – consumers shopping on their mobile devices – is a rapidly growing segment of the e-commerce market.
Read more: Adyen on leveraging unified commerce to meet consumers where they are
“As consumer shopping behavior continues to change, you’re seeing a rapid shift where mobile-first is no longer just an option. It’s actually a core requirement,” Adyen vice president of product, data and partnerships Rehman Baig told PYMNTS in an interview published in June.
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