Adidas and Tokenproof, a Blockchain-based authentication platform, announce a multi-year partnership
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Adidas and Tokenproof, a blockchain-based authentication platform, have entered into a multi-year partnership.
Tokenproof announced in a statement that it has partnered with Adidas through the Three Stripe Studio – written as adidas /// Studio. With this partnership, Tokenproof said it will bring Adidas to the Web3 community of NFT holders through a token-gated access point on the Adidas Confirmed app.
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The collaboration is for three years.
As part of the partnership, Tokenproof and Adidas recently teamed up to integrate the blockchain-based authentication platform’s secure authentication technology into the athletic brand’s Confirmed app. This, according to Tokenproof, allows holders of ALTS by Adidas, an NFT collection from the brand, to securely access holder collaborations and to purchase certain designer items.
The integration, according to Tokenproof, is part of the final phase of the ongoing ALTS by Adidas experience. Tokenproof said it has previously supported this through live event “token gating”, which is a process that provides access to a private digital product secured by the blockchain.
Tokenproof also said it has supported by developing an offer feature available to all brands, whether Web2 or Web3-based, that allows them to “airdrop special in-store or online offers or discounts to users’ Tokenproof app that are compatible with brands’ native PoS systems.” Tokenproof said Adidas got first access to this.
This feature was launched at the NFT conference NFT.NYC in June 2022, according to Tokenproof, when members of the ALTS by Adidas community who visited the Adidas flagship store on Fifth Avenue received a 20% discount in the Tokenproof app.
Millions of Adidas Confirmed users in more than 25 countries can now connect to their wallet using Tokenproof, the company said in a statement, which allows consumers to confirm and verify whether or not they have an ALTS by Adidas token. If they do, Tokenproof said they are rewarded with special benefits that will evolve over time. The first release, Tokenproof said, included access to two limited edition products designed in collaboration with Bored Ape Yacht Club, GMoney and Pixel Vault Punks Comic.
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