A guide to Gary Vee’s NFT project

Not only is Gary Vee a world famous entrepreneur, he is also a notable NFT creator and crypto investor who started his crypto journey in 2017. He ventured into NFTs in late 2020 and launched his VeeFriends NFT project in 2021, which has been a great success so far.

He also recently announced the launch of VeeFriends physical toys in partnership with ‘Toys ‘Я’ Us and Macy’s department stores, giving another gem to all his NFT holders.

What are VeeFriends NFTs?

VeeFriends is an NFT branding project developed by GaryVee. The project went live 11 May 2021when the first collection of VeeFriends NFT called Series 1 was released, followed by Books Games, Mini Drops, Series 2, VeeCon and other incredible projects.

What is VeeFriends Series 1?

Series 1 is a collection of 10,255 NFTs classified into 268 characters. The collection has three main levels, which are Access (300 NFTs), Gift (555 NFTs) and Admission (9400 NFTs). Of all these, 1242 NFTs belong to Gary himself and are marked Gary originally owned (GOO), and of course they are more valuable than others.

All of the NFTs in this collection have human qualities that Gary admires and believes can make one happy. The Access NFTs have 5 degrees of rarity: core, Rarely, Spectacular, Very rareand Epic, with Epic being the rarest. Like most other NFTs, each Admission NFT in this collection bears fun animal names like Karma Kiwi, Keen Kingfisher, Quick Quail, Zestful Zebra, Confident Cobra, Conviction Cockroach, Spiffy Salmon, Reliable Rat, Radical Rabbit, etc. Access NFTs have names like Courtside Cat, Keynote Koala, Poker Pirate, Shadow Me Scorpion, etc.

These Access NFTs are utility NFTs which give 1-to-1 access to Gary on various occasions. For example, the 10 Breakfast Bats, Lunch Ladybugs, Dinner Dear and Brunch Bears provide a 1-for-1 meal with Gary. This also applies to other NFTs with tool names such as FaceTime, Hangout, mentor meeting, training, podcast, tennis, bowling, etc.

This Series 1 collection sold a remarkable 3,129 NFTs in the first 24 hours and sold out within 20 days. The pool is currently owned by over 5,000 investors and has recorded a total sale of 57,000 ETH with a floor price of 5.44 ETH.

This collection can be purchased or purchased at Open sea with ETH, WETH, DAI and USDC. GaryVee was adamant that the series was his debut as an NFT creator; this was later confirmed when he announced a new groundbreaking collection called Book game.

What is the Book Games NFT collection?

The Book game is another new project from Gary, announced in August 2021. While the Series 1 collection was minted on Ethereum (layer 1), the card games are a layer 2 NFT minted on Immutable X (a layer 2 chain for Ethereum) to reduce gas fees . The scope behind the game came from his book titled “Twelve and a Half”, making it a tool in the VeeFriends ecosystem.

Since he connected his book to the ecosystem, he used the game to encourage his community to buy copies of the book to receive NFTs. According to Gary, this collection has 125,000 burnable game tokens and the game can be played forever.

An airdrop announcement was made that for every 12 books ordered by a user during a 1-day promotional period, the buyer will earn one NFT. With this strategy, Gary sold a million copies of the book almost 100 days afterwards. He then announced that the gamified aspect of the book would begin on January 10, 2022.

The book game collection is categorized based on three characteristics: Attributes, Spectacular and Token Frame. The spectacular divisions are no different from Series 1, which are Bubble Gum, Diamond, Gold, Hologram and Lava. There are 14 attributes possibly driven by the character of the book: Responsibility, Ambition, Conviction, Curiosity, Empathy, Gratitude, Humility, Kindness, Kindness, Optimism, Patience, Self-Awareness, Perseverance, and Special.

MetaMask is the only wallet compatible with the card games because it is the only wallet you can connect to the platform. It is over 100,000 collectibles on the platform at a floor price of 0.0909 ETH with over 18,000 owners. You can buy with ETH, IMX and USDC.

Many would have thought that was all from Gary, but no, he keeps delivering more! Two months after the box games, Gary announced the unveiling of another project called “VeeFriends Mini Drops.”

VeeFriends Mini Drops

VeeFriends Mini Drops is a subset of the VeeFriends collection because it focuses on collaboration, scarcity and cultural longevity, according to Gary. It is a limited collection that acts as an airdrop for holders of the Series 1 collection.

For example, if you had a Halloween themed figure from Series 1, you are eligible to claim the collection of 31 unique 1/1 NFTs called Spooky Vees that were dropped on Halloween. This was probably dropped to commemorate Halloween. These unique collections were claimed by early birds who met the criteria.

The same goes for the Gift Goats NFTs sent to holders of the Gift Goat VeeFriends character, with each collector receiving 18 exclusive gift experiences. Each gift experience comes with a real (physical) gift and an NFT. All holders received this because the airdrop supply matches the same 555 total supply of Gift Goat NFTs from VeeFriends.

Mini Drops currently has a total supply of 6,518 NFTs with over 2,000 owners, a floor price of 0.03 ETH, and a trading volume of over 1,000 ETH.

Gary didn’t stop at this; he went on to another amazing project to continue the series he stopped. He unveiled VeeFriend Series 2.

What is VeeFriends Series 2?

Unlike previous projects, Series 2 is a massive collection of 55,555 NFTs originating from the Series 1 collection. Series 2 mirrors the 236 characters from Series 1 and features 16 newly introduced characters, making a total of 252 characters in Series 2. Each character (except Gift Goat) in Series 2 has a total supply of 220 NFTs, with the exceptional Gift Goat which has 555 1/1 NFTs.

Series 2 comes with 76 backgrounds, 9 poses and 8 spectacular characters unlike Series 1, which has 5 and 1 trait (984 GOO). Emerald tops the list of these spectacular characters, followed by Bubble Gum, Hologram, Diamond, Lava, Gold and another yet to be announced.

Community members holding Series 1 and Book Games were privileged to mark series 2 of 0.335 ETH plus gas fees. Each collection was assigned a specific supply, with holders of Book game (aka friends list) gets 32,000 NFTs and the Series 1 holder gets 10,255 NFTs.

They were both minted on April 18, 2022, and an immeasurable supply was added to the public supply associated with 10,000 NFTs. The public minting occurred on April 25, 2022, while the 16 newly added tokens, amounting to 3,300 NFTs, were minted on April 27, 2022.

This pool currently has a total supply of 54,294 NFTs with over 22,000 owners, a trading volume of 29,000 ETH, and a floor price of 0.31 ETH.

More from Gary Vee

Gary Vee was meticulous in attaching real tools to his NFT collections and making a name for himself in the web3 industry.

Apart from the highlighted projects, Gary held an exclusive conference in Minneapolis from May 19 to 22, 2022. Notable personalities such as Steve Aoki, Danny Cole, Kevin Smith, Beeple, etc., were among the speakers.

This also led to another NFT ticket, VeeCon, which acts as a pass to the event where VeeFriends holders have automatic access. All of Gary’s collections are available on OpenSea except for the board games, which can be found on VeeFriends and on TokenTrove.

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*All investment/financial opinions expressed by NFT Plazas are from personal research and experience of our site moderators and are intended as educational material only. Individuals are required to research all products before making any type of investment.

Technical writer, an enthusiast for all things blockchain and the decentralized world.