NFT Animation Studio Superplastic Raises $20 Million With Backing From Amazon, Google
Superplastic will partner with Amazon Studios to develop an animated comedy series that will feature the popular “synthetic” characters – Janky and Guggimon.
Creative NFT studio Superplastic has recently secured $20 million in Series A funding backed by some of the top tech giants such as Amazon, Google, Sony Japan and Animoca Brands.
Superplastic works to create and develop “synthetic” celebrity characters. These synthetic celebrities are present on popular social media platforms like Instagram and TikTok and exist as influencers with millions of followers.
With Amazon’s Alexa Fund leading the strategic investment in Superplastic, the “synthetic” characters will collaborate on an animated comedy series with Amazon Studios. This partnership will also unlock new ways to connect with younger audiences.
Superplastic’s synthetic characters appear across the spectrum of media that includes animated entertainment, fashion and live experiences. The series will center around the two most popular characters developed by Superplastic – Janky and Guggimon.
Apart from Amazon, some of the major players that participated in the funding include Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures and Betaworks. So far, Superplastic has raised $58 million.
During his recent interview, Superplastics founder and CEO Paul Budnitz said that their investor’s reach in media, trade, logistics and technology will benefit from this collaboration. He added:
“Amazon is everywhere. And as an IP company, it’s interesting to me what we can do with Whole Foods.”
Superplastic has not disclosed the valuation at which it raised the recent funding. Apart from Amazon, other strategic backers will work with Superplastic to develop more character-based products. They will be part of the Superplastic character universe across platforms such as social networks and games.
NFT Studio Superplastic is today’s Disney
The CEO of Superplastic said the deal set the company on the path to becoming this generation’s Disney. It will feature beloved characters with a universe of experiences built around them.
Budnitz added that Superplastic has a whole team of creative people who go around building concepts and characters like Janky and Guggimon. Superplastic will act as a built-from-scratch technology platform that allows users to assemble videos and other experiences together. Here, the characters will interact with brands and other influencers on the world stage.
“Amazon is the perfect partner” to contribute to breakthrough technology, Budnitz said. Amazon Web Services hosts the Superplastic platform.
Superplastic adds a new dimension to the way consumers interact on social platforms. It addresses the blurred lines between media and technology.
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