Thred launches the first consumer-focused search and discovery platform for NFTs
When it comes to NFTs, there is incredible creativity happening every day in digital art, games, fashion, games and brand loyalty programs, but most consumers don’t know how to find and acquire high-quality, reliable digital assets. — Ben Straley, CEO and founder of Thred
SEATTLE (PRWEB)
16 February 2023
Thred, a new blockchain trading company that enables consumers to find digital assets worth owning, today announced the general availability of its consumer-focused search and discovery platform for NFTs.
Thred is a trusted third-party platform that provides a vital connection point between creators of digital assets – including artists, influencers and brands – and consumers interested in owning their NFTs. Using Thred, consumers can search, read, and share reviews of any type of digital asset that can be traded as an NFT, such as artwork, trading cards, music, memes, branded assets, and memorabilia. Thred is the first NFT rating and ranking website that helps buyers understand exactly which digital assets are safe, legitimate and valuable. When users find NFTs they want to acquire, they are sent to verified marketplaces to complete the purchase or trade.
“When it comes to NFTs, there’s incredible creativity happening every day in digital art, games, fashion, gaming and brand loyalty programs, but most consumers don’t know how to find and acquire high-quality, trusted digital assets,” said Ben Straley, CEO and founder of Thred. “We started Thred because there was no third-party platform where consumers and creators could come together to share verified information about NFTs, and we incorporated advanced data science and machine learning to ensure accuracy and transparency.”
The global NFT market is large and growing. In 2021, consumers spent $11.3 billion on NFTs, according to Verified Market Research, and the sector will grow 33.7% a year, reaching $231 billion by 2030. NFTs are popular among gamers, metaverse participants and, increasingly, everyday consumers.
Despite the astronomical growth of the NFT market, people interested in owning digital assets have limited ways to assess their value and reliability, and mostly turn to Twitter and Discord where false information is rife. Meanwhile, creators struggle to get their work discovered by consumers as transactional NFT marketplaces offer a poor user experience with almost no curation or merchandising – making it nearly impossible to distinguish between fake and genuine NFTs.
Thred is the first highly scalable NFT discovery platform that uses blockchain data and machine learning to rank the value and trustworthiness of publicly available digital assets, making it easy for consumers to discover quality NFTs. Thred’s algorithmic rankings are combined with transparent community reviews that reveal whether or not the reviewer is the verified owner of the NFT.
Thred is open to anyone with a browser and completely free to use. Consumers and creators can join the Thred community and receive their free membership badge NFT starting today on thred.app.
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