Charles Lachaux signs exclusive direct to consumer distribution agreement with blockchain-based membership Wine Community Crurated

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Crurated customers will have special access to Lachaux’s small production wines that are in demand globally

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LONDON, July 18, 2022 (GLOBE NEWSWIRE) – Charles Lachaux, Burgundy’s most forward-thinking winemaker, today announced an exclusive partnership with blockchain-based membership wine community Crurated. Under the terms of the agreement, Lachaux’s famous and award – winning wines, which are low production and high in demand worldwide, will be sold exclusively to Crurated members. More details about the offers and about Crurated membership can be found at www.Crurated.com.

For members, special offers will be issued in several phases throughout the year. The first offer includes 1 mixed case of six appellations:

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From July 25, the wines will be offered to Crurated members through private sales.

“Innovation in wine production is the key to producing and distributing an exceptional bottle of wine,” said Charles. “For decades, wine has been distributed to discerning wine lovers without seeing how the process can be improved. Crurated streamlines access to rare wines and their use of blockchain and NFT technology gives buyers the authenticity and origin that is sorely needed in this industry. They are the ideal partner for us when we embark on a new era with direct consumer wine sales. “

“Our team is fortunate to work with the world’s largest wines and wineries, and Charles Lachaux is no exception,” said Alfonso de Gaetano, founder of Crurated. “Our blockchain-based technology platform has revolutionized the way rare wines are bought and sold. We are the first member-based wine community to offer full transparency and protection of values. This model already redefines the wine cellar far beyond the four walls. “

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Each bottle will be accompanied by an NFT. Registered forever on the blockchain, NFT will verify the authenticity of the bottle and provide other important details, including ownership history, vintage, vineyard location, variety and other important details. The NFTs are easily accessible by pressing an NFC or RFID enabled phone. The bottle history is also updated via a new blockchain recording each time the wine is resold and the token is moved from one client to another.

Although Charles Lachaux wines will be sold directly to consumers exclusively through the Crurated platform, B2B restaurant sales will continue to be handled by distributors.

About Charles Lachaux
Charles Lachaux has made revolutionary changes in the viticulture of Arnoux-Lachaux, and is pushing the boundaries of Burgundian wine production today. Described by Jancis Robinson as “a shining new star”, he embodies the new generation. In 2021, Charles was crowned “best young winemaker on the planet “ at the Golden Vines Awards held in London. He is a champion of planting with high density, low yield and intensive vineyard work, which includes training the vines into long “arches” instead of pruning the shoots. Lachaux represents the 6th generation who take care of the family property located in Vosne-Romanée (Côte-d’Or).

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About Crurated
Launched in 2021 with a focus on France and Italy, Crurated is a member-based wine community designed to connect connoisseurs directly to world-class producers. A team of specialists provides personalized services and authentic experiences, while Crurated’s seamless logistics service guarantees quality and origin thanks to secure wine cellar storage and innovative blockchain technology. For more on Crurated, visit crurated.com.

Pictures included with this announcement are available at: