Stash announces Liza Landsman as CEO

By Edlyn Cardoza

Stash, the pioneering FinTech empowering millions of Americans to invest and save, announces Liza Landsman, one of the nation’s leading leaders and investors in e-commerce and consumer finance, as its new CEO, effective February 6, 2023.

An independent director of Stash since mid-2022, Landsman has served in key operations and leadership roles at Jet.com, Citigroup, BlackRock and E*TRADE, where she led the companies through a seismic shift and record growth in consumer market engagement and profitability. Until recently, she served as General Partner at NEA, a global venture capital firm with more than $25 billion in assets under management, at a time of unprecedented impact across industries, including FinTech and consumer products.

“Stash empowers millions of Americans to manage and grow their wealth. Its simple yet disruptive subscription platform, rooted in a deep commitment to the financial well-being of our customers, is exactly what millions of everyday Americans need today,” said Countryman. “I am so grateful to both Brandon and Ed and excited to work with the incredible team at Stash. Together they have built a rock solid foundation.”

Landsman, whose storied career includes leading Jet.com from launch to its $3.3 billion acquisition by Wal-Mart, joins Stash at a transformative moment for the company and its more than 2 million subscribers. Despite inflation fears and a looming recession, revenue topped $100 million and grew nearly 30% last year, with customers depositing nearly $3 billion on the platform thanks to regular and automatic deposits of $30 on average.

“Liza is the right person to lead Stash as we continue to achieve major revenue and customer milestones and grow the business. Her experience and knowledge of consumer products, e-commerce and fintech is ideal for the opportunities ahead,” said Brandon Krieg. “Liza brings the scale and expertise needed to help Stash continue on the path, and I’m thrilled to support her as she takes the reins as CEO of Stash and delivers even more value to our subscribers. She’s been so insightful in just the few months she has worked with us.”

Starting today, Krieg will step into the role of co-founder and head of business development and focus on new areas of the business; Ed Robinson, Stash Co-founder and President will retain his title and drive execution.