REKT Partners forms collective to welcome Eureka Box and Giant PR in Crypto Push
HONG KONG SAR, Feb. 09, 2023 (GLOBE NEWSWIRE) — REKT Partners, the reputation, issues and crisis communications consultancy for the cryptocurrency sector, today welcomes Eureka Box (a virtual PR agency serving Europe, the Middle East and Asia) and Giant PR (a specialist UK tech PR outfit) as participants in the REKT Partners Collective – a collaboration formed specifically to support the communication requirements of businesses in the digital asset space with services built around cryptocurrencies, NFTs, tokenized securities or Web3 infrastructure.
Before founding REKT Partners, George Godsal was the Global Head of Communications for BitMEX, one of the original and largest cryptocurrency derivatives exchanges. REKT Partners Collective’s combined experience includes some of the world’s most high-profile businesses in the crypto sector, including Crypto.com, Ripple, Trezor and OKX.
Godsal said of the launch: “The crypto space is hugely complex, extremely fast moving, decidedly disruptive and still in its nascent days. We have found that crypto and digital asset firms struggle to find marketing partners who have both a genuine depth of crypto experience and broad marketing expertise. REKT Partners, Eureka Box and Giant PR have been working together for some time now on client projects and we realized that the combination of our respective strengths had relevance to the wider digital asset sector.”
The launch of the REKT Partners Collective comes at a time when the cryptocurrency and digital asset industry has suffered serious reputational damage. The dramatic collapse of FTX saw tens of billions of dollars disappear, and the ongoing contagion has led to a wave of restructuring and insolvency.
Marc Sparrow, founder of partner agency Eureka Box, explained the rationale behind the launch: “I started my career when the dotcom boom turned bust. Just as e-commerce businesses thrived beyond market crashes then, I believe the same will be true of digital asset businesses now. Blockchain technology and digital assets are brilliant concepts that bring us new possibilities – among them smart contracts, trustless transactions and the ability to tokenize physical assets. We are only at the beginning of developing the business models that will come from these innovations.”
Current clients of REKT Partners Collective benefit from deep sector experience honed over years of frenetic industry development. Thanks to their extensive international experience – which includes work in Asia, the EU and Africa as well as the UK – the partners have a comprehensive understanding of the regulatory landscape in key financial markets worldwide. Each of the partners also brings distinct strengths and capabilities to the collective – the reputation and issue specialization of REKT Partners, the brand storytelling skills of Eureka Box, and the creativity and media savvy of Giant PR.
Steve Green, co-founder of Giant PR, said: “For 18 years now, we’ve prided ourselves on our solid journalistic relationships built on tenacity and a good nose for a story. We have helped establish the reputation of companies ranging from technology startups to global enterprises. Crypto is a fast-moving, exciting space, and we are absolutely primed and ready to help support the next wave of innovators in telling their stories.”
REKT Partners Collective is looking to expand further in the coming months with the addition of more like-minded, independent contributors. Godsal elaborated: “REKT Partners Collective reflects our belief in a model that, thanks to modern technology, enables us to structure the delivery of agency services in more agile, efficient and productive ways, while making use of a global network of talent . We are keen to expand our network with other deep sector experts, wherever they are based.”
You can find out more about REKT Partners Collective here.
About REKT Partners
REKT Partners is a specialized reputation management and crisis communication consultancy with a focus on the crypto sector. REKT Partners was established in January 2022 and has operations in Hong Kong SAR and London. Founded by George Godsal, former global communications manager for BitMEX, REKT Partners was designed to fill a void in the communications consulting market combining specialist expertise in reputation management with deep crypto sector knowledge.
About Giant PR
Established in 2004, Giant is a PR and marketing agency that helps technology companies connect with audiences through earned and owned media channels. Our experienced team has developed countless PR programs to help innovative startups establish a presence, and supported large corporations to increase their share of voice. We launched as one of the UK’s first mobile specialist PR agencies, but today our experience spans sectors ranging from gaming to enterprise messaging and blockchain. Via our virtual agency structure and network of associates, Giant is able to implement campaigns across Europe, North America and Asia. Contact us at www.giantpr.co.uk.
About Eureka Box
Eureka Box is a virtual communications agency that helps science and technology companies enter, educate and grow international markets. Our model brings together senior communications, marketing and design consultants in Europe, Asia and the Middle East to deliver creative, commercially focused campaigns. Clients get hands-on involvement from senior consultants; optimized budgets to get more done in more places; and a consistently high quality of service delivery across markets. Find out more at www.eurekabox.net.
CONTACT: George Godsal Founder REKT Partners george at rektpartners.io Marc Sparrow, Eureka Box - marc at eurekabox.net Steve Green, Giant PR - steve at giantpr.co.uk
