Thailand’s largest food exporter uses technology to monitor goods

Charoen Pokphand Foods Public Company (CP Foods) of Thailand, the country’s largest food exporter, is set to integrate blockchain technology into its operations, expanding to shrimp and other products to guarantee freshness and quality.

For CP Foods, the priority has always been to ensure that all products are guaranteed to be safe and of high quality for consumers.

The company said it is important to adapt to advanced technology by enabling blockchain traceability for accurate monitoring of products and supply chains.

The company has already begun its blockchain integration with its pork and fresh chicken products.

Tap into the power of blockchain

In accordance Oraparn MungmisriGlobal Standard System Center Assistant Vice President:

“In 2023, we will do this for our fresh shrimp and prepared food portfolios. The next step will be to create blockchain-based traceability for all the products we have in all categories in our portfolio.”

CP Foods is a well-known company that supplies well-packaged hot and ready-to-eat foods found in a wide chain of convenience stores and supermarkets in the United States and other countries around the world.

Image: Newsmeter

It was in 2015 that CP Foods introduced the CPF Digital Traceability system which was further enhanced by using blockchain technology for many products over the last couple of years.

Now, with the planned integration of blockchain technology into the shrimp categorythis will increase consumer confidence and trust in the overall quality and safety of the products which are mainly aimed at the Asian market.

Food companies support green businesses

The traceability system based on blockchain technology has been further intensified with the collaboration between CP Foods and AXONS, a renowned agri-tech company in Thailand.

Blockchain technology has long been used in various types of industries for both security and speed, which include supply chains, procurement, banking and sourcing, to name a few.

Traceability is an important factor to consider for many consumers today, especially when it comes to food safety and sustainability concerns.

The traceability system is easy to use. A consumer only scans the QR code found on the packaging and then they get all the information they need about the product.

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Several companies these days put a lot of premium on green products. With the traceability system activated, it is relatively quick and easy to track where the product has been sourced, and what kind of processes have been implemented from procurement to actual production and shipment.

In addition, through blockchain technology, other important information such as food safety and quality certifications will also become quickly available to consumers.

Selected image from IT PRO