Merge Impact launches agricultural measurement and data solution powered by Blockchain technology
Powered by Chainparency, Merge Impact accelerates a climate-positive food future and strengthens trust in brands’ climate claims by simplifying measurements at field level, streamlining verification of claims, ensuring data credibility and bringing radical transparency to supply chains. Companies such as 99 Counties, EVEA Farm Management and Jessen Wheat Company are already leveraging Merge Impact’s measurement and data solutions to track and trace climate impact in their supply chains.
“If you don’t know your farmers, you don’t know the impact you’re having,” explained Ben Adolph, founder and CEO of Merge Impact. “Most of the environmental impact of the supply chain lies in the origin of a crop, but until now it has been almost impossible to provide the visibility into origin that is necessary for companies to meet their sustainability obligations. Merge Impact will enable Scope 3 emissions tracking at the farm level and give brands seamless access to fully transparent and verified regenerative supply chains so they can make meaningful progress towards their climate goals. In addition, data integrity through transparency increases the value of assets such as carbon by ensuring that the required quality is intact.”
For food brands, Merge Impact provides an easy way to:
- ACTION — the environmental impact of food and crop production, from water to carbon to biodiversity and more.
- VERIFY — Blockchain technology ensures the credibility of the food supply chain and brands’ environmental and sustainability claims.
- CONNECT — Merge Impact connects brands and regenerative farmers, so they can create positive climate impact.
- CREATE – A radically transparent food economy that ensures all stakeholders – the Earth, farmers, consumers and brands – benefit from verified regenerative practices.
“Merge Impact was founded to solve all the problems I faced daily during my 10-year career as a regenerative supply chain expert,” said Beth Robertson-Martin, Vice President of Partnership Development at Merge Impact. “Merge Impact delivers the trackable, verifiable, scalable and credible data industry needs to meet its climate goals. And there is no time to waste: the rate of change must triple by 2030 for us to have any chance of limiting climate change*.”
Founded on the farm, Merge Impact also delivers a simple, fast and cost-effective way for farmers to measure and monetize the impacts of their regenerative practices. With the click of a button, farmers can maximize the value of their regeneratively grown crops and carbon sequestration through field-level measurement, ecosystem services and a marketplace that connects them with brands and carbon markets. With Merge Impact, farmers retain ownership of blockchain-authenticated field data, which can be shared, transferred and monetized at their discretion.
“Chainparency and Merge Impact have come together to achieve something completely new: real-time agricultural data integrity,” said Henry Ines, founder and CEO of Chainparency, which is committed to powering industry solutions that deliver unparalleled trust and transparency in supply chains globally. “The need for verified agricultural and supply chain data cannot be overstated, especially when considering the extent of fraud and miscalculation currently plaguing the organic industry and carbon markets.”
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