FibreTrace launches new digital blockchain solution ‘MAPPED’ at no cost

FibreTrace, one of the global leaders in traceability technologies, has released a free digital

traceability solution MAP for the textile industry which maps the global textile supply chain from fiber to retail.

The platform provides transparency in an easy-to-use, globally accessible way without fees, eliminating the barrier to transparency for manufacturers, producers, brands and retailers.

While policymakers, consumers and investors continue to press for transparent supply chain mapping, 50 percent of the world’s largest fashion brands continue to disclose little or no supply chain information, and only 12 percent of brands worldwide publish insights into their raw materials. material suppliers, says FibreTrace.

The company further says that 60 percent of fashion consumers want more transparency about the production journey of their clothes, and more than 40 percent of consumers surveyed in the US, more than 50 percent in Europe and nearly 70 percent in China say they want access to more information about how their clothes were made.

As the world demands tighter regulation, FibreTraces MAPPED enables the industry to create a future that champions sustainable and ethical creation and consumption.

“The lack of accountability within the textile industry has left the door open to social and

environmental neglect and misconduct. Brands have an obligation to look at their supply chain, identify issues and address them. At FibreTrace, we believe that transparency should not cost the earth, so we decided to launch FibreTrace MAPPED for free in the hope that we can encourage the industry to demand accountability and responsibility for their supply chains and be the change for a better future”, commented Shannon Mercer , CEO, FibreTrace.

Powered by Blockchain technology, FibreTrace MAPPED provides a digital centralized chain of custody for unlimited users. Available anywhere, anytime, on any device due to the cloud-based software solution, with functionality to upload order and shipping documentation, and include existing environmental and social credentials.

The platform is system agnostic and can be integrated with various product and data management systems and tools and allows users to set up their company profile, add colleagues, register their own pages and invite partners across the supply chain.