Improving authentication for luxury brands with blockchain
Aura Blockchain Consortium and Mojix partner for strategic collaboration
GENEVA, SWITZERLAND and LOS ANGELES, CA / ACCESSWIRE / January 16, 2023 / Aura Blockchain Consortium, a leader in luxury goods certification blockchain solutions, and Mojix, a global leader in commodity-level intelligence solutions for supply chains, have entered into a strategic partnership with the aim of offering Aura Blockchain Consortium members the ability to connect the two technical architectures .
To further enrich the customer experience, the two organizations are spearheading strategic efforts to build transparency and trust within the global luxury ecosystem. Connecting the cloud-based Mojix platform to the Aura Blockchain will enable certified traceability via immutable item identification, as well as immediate and accurate tracking and tracing, back to any original material that makes up an individual article.
The Aura Blockchain Consortium enables and supports participating members to brand their products with secure, unique blockchain-based identities that can trace a product’s production and supply from raw materials to the end customer. With their Aura SaaS offering, member brands can quickly and easily onboard, maximize value, focus on the customer journey and digital innovation. This enables traceability both upstream and downstream in the supply chain for consumers – making it one of the best direct-to-consumer offerings on the market and providing full transparency to customers. Thanks to NFC-RFID technology and serialization, Mojix can deliver standardized unique identities to luxury goods and track them from source to sale, including their separate components or ingredients. At any stage in the supply chain, the GS1 EPCIS standard enables visibility of event data, both within and across companies, allowing users to gain a shared view of goods. Aura Blockchain technology secures this data, thereby providing its immutable and irrefutable nature.
The collaboration between the two platforms is expected to provide opportunities for members of the Aura Blockchain Consortium and generate awareness of the benefits of digitization and item-level intelligence in the luxury industry. Benefits will apply to companies regardless of size and nature, and will support the main pillars of luxury credibility, far beyond mere authentication. The benefits include facilitating brand protection (combating the gray market; providing certificates of ownership), improving quality and supplier control (managing repair cycles; managing trademark and recall; verifying process conformance) and improving customer loyalty through unique, item-specific, and undisputed information about the origin and conditions of production and/or transport.
Daniela Ott, Secretary General of the Aura Blockchain Consortium says: “Aura Blockchain Consortium’s mission is to address common problems across the luxury industry, improving the overall customer experience with the use of technology. Aura Consortium is building a partnership ecosystem to support its member brands, and we are thrilled to welcome Mojix as our latest global ecosystem partner. With Mojix, we provide our members with exciting and exceptional new technological opportunities in traceability to protect and grow their brands globally.”
Dan Doles, CEO of Mojix concludes: “We are honored to be able to demonstrate, once again, the power of commodity-level intelligence and transparency in the luxury world, one that we know well and have supported for the past twenty years. The difference this time is big: our partnership with the Aura Blockchain Consortium will it’s very easy to integrate brands for digitization, serialization and relevant use of this data. We’re looking forward to it!”
About Aura Blockchain Consortium
Aura Blockchain Consortium was established in 2021. The founders of Aura Blockchain Consortium are LVMH, Mercedes-Benz, OTB Group, Prada Group and Cartier, part of Richemont. The luxury groups have come together to meet the common challenges of communicating authenticity, responsible purchasing and sustainability in a secure digital format. The Aura Blockchain Consortium is a non-profit association based in Switzerland with the aim of promoting socially responsible, sustainable and customer-centric business practices throughout the life cycle of luxury products by leveraging blockchain and other technologies. By promoting the use of a single global blockchain solution open to luxury brands from all sectors worldwide, the platform provides consumers with additional information, services, transparency and elevates the customer experience to a new level. For more information, please visit www.auraluxuryblockchain.com
About Mojix
Mojix is a global leader in item-level intelligence solutions for manufacturing, supply chain and retail. The firm is a leader in item-level traceability solutions using its high-security, globally scalable cloud-based SaaS platform. Founded in 2004, the company has deep domain expertise in serialization technologies such as RFID, NFC and print-based tagging systems. Mojix builds business intelligence from event-triggered actions that track billions of unique identities, following the product lifecycle from source to shelf. Businesses can leverage the seamlessly integrated data to increase sales and operational efficiency, reduce major risks and improve the customer experience. With offices across the US, Latin America and Europe, Mojix is now a recognized expert in end-to-end, item-level track and trace, product authentication and automated inventory management. Learn more at www.mojix.com
Media contacts
For Aura Blockchain Consortium: [email protected]
For Mojix: [email protected]
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SOURCE: Mojix, Inc
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