Fintech meets the food and beverage industry as French Fintech partners with KSA Based Foodics

Global partnerships are becoming more and more common in today’s fintech market. For a company to expand its presence, these partnerships are a necessity. France and the Kingdom of Saudi Arabia (KSA) are two countries with burgeoning fintech markets, as MENA-based Foodics and French startup, Partoo announce their latest partnership.

Foodics, a cloud-based restaurant management technology and payment platform, has partnered with fintech Partoo to help manage its food and beverage brand and grow its online presence. Together, Foodics and Partoo serve over 350,000 brands.

This partnership offers the MENA food and beverage (F&B) community a unique digital management tool that cements a restaurant’s relationship with prospects and customers. This in turn helps business owners make educated decisions about how to grow their businesses. This is the first time Foodics has collaborated with a French technology company. It is also a first for Partoo in terms of strategic cooperation in the Middle East.

Fintech meets the food and beverage marketplace

Combining Foodic’s fintech ecosystem and marketplace community with Partoo’s platform helps F&B restaurant owners manage customer engagement efficiently and their establishments end-to-end. From how they are found online with a robust digital presence, to the optimal operation of their business information and improving their local ranking on the internet. This integration comes free with Foodics Online, giving restaurant owners more connectivity.

Suhail Jabircommented Saudi Arabia’s General Manager at FOODICS:

“Customer experience is at the center of this unique collaboration. The integration between Foodics and Partoo enables restaurant owners to get closer to their existing customers. It also allows them to expand their reach to potential customers online. This aspect is critical to growing their restaurant, as the customer journey often starts online, and we are excited to partner with Partoo to bring a best-in-class tool to MENA.

Manage online presence

With this strategic partnership, companies will be able to efficiently and optimally manage all their Google and social media presence, online information updates and their latest news from a single interface and with just a few clicks. Partoo helps brands of all sizes, from corner shops to chain restaurants, all the way to multinationals.

Rahul ChauhanHead of Partnerships at Partoo added:

“There’s no point in creating an award-winning restaurant if people can’t find it. At Partoo, we ensure that a brand’s customer journey starts with their company discoverability. Together with Foodics, we look forward to helping MENA restaurants increase their visibility online”.

Foodics is officially recognized by Saudi Central Bank (“SAMA”) as a fintech company. Since its inception in 2014, Foodics has processed over six billion orders through its platform. It also raised a record $170 million in its Series C funding round last year. This strengthened the ability to innovate to better serve business owners and partners.