[Courtesy of LG Electronics]
SEOUL — At the Consumer Electronics Show (CES), a global technology event held in January in Las Vegas, LG Electronics will unveil “monster” digital virtual shoes made with NFT (non-fungible token) technology along with a shoe care and storage exhibition where luxury sneakers and limited editions can be stored with optimal humidity and temperature.
Customers can collect 5,500 unique designs of NFT shoes while managing and appreciating actual shoes and NFT shoes together through an app. LG has developed monster shoes together with the Department of Game and Virtual Reality Design at Induk University in Seoul. NFT is a unit of data stored on a blockchain network of interconnected virtual ledgers. Each NFT is certified by a blockchain as a unique digital asset that cannot be exchanged.
In Las Vegas, LG will run a “phygital (physical plus digital)” experience zone where customers can use holograms and art toys to see and try on NFT shoes inside a styler shoe case using augmented reality technology. NFT shoes will be available by raffle from 25 January. Customers can store and trade NFT shoes acquired through cryptocurrency wallets.
Phygital is a marketing term that describes mixing digital experiences with physical ones. Phygital experiences can add value by enhancing physical experiences with information, but augment digital experiences with human connections or physical enhancements.
“We will provide a differentiated customer experience through Styler ShoeCase and ShoeCare, which is a next-generation premium shoe management solution, and unique NFT shoes,” LG’s head of home appliances Baek Seung-tae said in a statement on Dec. 21. will launch its premium shoe care solution at home in the first half of 2023 by applying regenerative plastic to the exterior.
The shoe care solution features transparent panels, a 360-degree rotating turntable and a modular design that allows up to four cases to be stacked on top of each other. LG used its proven technology for refreshing shoe treatment and a filter to absorb moisture and remove odors. An intuitive app allows users to remotely control and monitor shoes.
