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Fashion Giant Diesel Announces Partnership with HAPE NFT
International lifestyle brand, Diesel has entered into a partnership with HAPE NFT project to release a unique NFT collection. Co-created by Diesel’s creative director Glenn Martens and Hape founder and creator, Digimental, offers NFTs both physical and digital benefits. The two brands kickstart the collaboration with Diesel Genesis Hape, a Diesel ambassador in the Hape community.
Here’s everything you need to know about the Diesel x HAPE NFT collaboration:
What is the Diesel x HAPE NFT partnership all about?
With its partnership with HAPE NFT, Diesel officially marks its entry into the Web3 space. For Diesel, this is both a technological, social and cultural revolution. While, for HAPE, this partnership strengthens its presence in the digital fashion space.
“Technology is an important factor for the new generations in defining their personality and their way of interacting,” said Stefano Rosso, CEO BVX OTB group. “We want to make fashion more open and innovative.”
Each NFT in the collection will offer holders both real and digital benefits. In fact, this includes a limited edition of the iconic 1DR POD crossbody bag. In addition, members will also get access to exclusive events and other community benefits.
“Together we are building the future of fashion through shared creative vision, capabilities and community activation,” said Digimental. “Partnering with Diesel reflects our strategic focus on collaboration and the potential for Web2 and Web3 brands to join forces to innovate together, creating new experiences and opportunities for both consumers and brands.”
When does the collection drop?
So far, neither Diesel nor HAPE NFT have shared the details of the upcoming drop. However, the duo noted that Digimental and Stefano Rosso will host Twitter Spaces at 18:00 CET January 25. They will share more details under Spaces. In the meantime, you can register your interest in the collection here: Hape.diesel.
