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Adidas Originals Launches NFT Wearables Called “Virtual Gear”
Adidas Originals has announced the launch of its latest NFT offering – virtual wearables. The brand calls the new product “Virtual Gear” – an interoperable NFT fashion experience. The launch is a leap forward for the three-striped brand as it expands the web3 community and metaverse strategy. Find out more below and grab your Adidas digital gear!
What is the Adidas Originals Wearables Collection?
On November 16, Adidas /// Studio (Three Stripe Studio) will release the very limited wearables collection. The limited 16-piece NFT collection defines the creative and cultural talent shaping the future of the brand. The collection also acts as a bridge between past and future. Connecting real world and metaverse identities, and the communities, creators and web3 culture of Adidas in general. The ‘Virtual Gear’ collection is also interoperable, meaning it can be ported across different metaverses. This makes it ready to adapt and respond to today’s rapidly changing and growing web3 landscape.
The collection is available to owners of the Adidas Originals: Capsule NFT collection launched in May, and also to anon holders. The capsule holders must “burn” their NFTs to obtain one of the 16 new digital wearables. Furthermore, they get to see which of the 16 unique chips they have been awarded when they choose to reveal and replace their Capsule NFT.
For non-holders, the new Virtual Gear Collection will be available for purchase directly across NFT Marketplaces, starting November 16th. Additionally, ‘Virtual Gear holders’ and compatible partner collection NFTs (BAYC, MAYC, Inhabitants) unlock an awesome new perk well in advance. The NFT partners will soon be able to use a special PFP tool. This tool lets your original NFT rock your new Adidas virtual drip!
Speaking about the launch, Erika Wykes-Sneyd, VP of Adidas /// studio (‘Three Stripes Studio’),
“We are laying down a marker in this new age of originality – one that undoubtedly serves society, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurs virtual worlds. has allowed us all to explore. With our community and creator ecosystem at its core, Adidas will explore all viable tools, platforms and experiences within Web3 to unlock new opportunities for our wearables, focusing on tangible value and immutable benefit to community members. No matter what, no matter where – Adidas is synonymous with boundary breakers. Now, whatever reality they choose to live in.”
More about Adidas Virtual Gear
The hyper-futuristic collection showcases exceptional creativity fused with Adidas’ trademark originality. Jackets like “C2172”, with the ability to “manipulate time”, to a reimagining of the iconic Adidas tracksuit as a “PFD – Personal Flotation Device”. Premium threaded designs such as “WALLRUNNER” are also featured. The collection also includes a nod to the timeless Superstar shoe sole silhouette – “NEOBONE” also boasts the extreme creativity of the project.
As part of the continued collaboration with the brand’s earliest Web3 partners, the collection also includes three limited-edition wearables by creators – each representing the creative style of Bored Ape Yacht Club (BAYC), Gmoney and Punks Comics respectively.
