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Blockbar x Vayner3 Drop Exclusive Johnnie Walker Blue Label NFT
Johnnie Walker, the premium whiskey brand, in collaboration with BlockBar, 88rising and Vayner3, releases a Johnnie Walker Blue Label bottle and NFT. The limited edition collection released exclusively on BlockBar includes 250 NFTs with artwork by Vandy the Pink. Holders will also have access to an immersive whiskey experience on December 1st at Art Basel.
Johnnie Walker NFT release
The limited edition VANDYTHEPINK x Johnnie Walker Blue Label collection will be available at BlockBar from November 22nd. Early access starts on November 21st for BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders and select Web3 community members. Also, only legal drinkers can purchase the $355 bottle. In detail, the owner will receive an NFT representing proof of ownership when the bottle is purchased. BlockBar will keep the bottle until the owner is ready to burn the NFT to receive the physical product. Owners of NFTs can also trade their digital assets on the BlockBar market.
The artificial voice experience
After the successful release of Ghost & Weird NFT, the collaboration presents a completely new art experience for whiskey lovers. BlockBar, in partnership with Vayner3, allows NFT holders to participate in a “token-gated voting experience.” This will allow holders to vote on artwork that will be featured on the physical bottle holders will receive. To clarify, there will be five designs created by Vandy the Pink that holders can choose from. This includes designs such as Harmonious Clouds, Bold Dragon, Royal Fan, Maturing Flowers and Balanced fish. It is worth mentioning that this is the first time Vandy the Pink’s artwork has been displayed in the NFT space.
“Inspired by the complex harmony and depth of the character, I wanted my artwork to be symbolic of the balance of the bottle while also representing the communities Johnnie Walker and 88rising bring together.” said Junghoon Vandy Son, AKA Vandy the Pink.
Furthermore, after December 1 when the voting results are available, the Johnnie Walker Blue Label NFT will update. NFT will feature the most voted artwork on the bottle and become the official design for the Vandy the Pink x Johnnie Walker Blue Label bottles. Furthermore, all holders who burn their NFT will receive the limited edition Blue Label bottle with the design.
Other Johnnie Walker NFT holder tools
The tools don’t end there! Johnnie Walker NFT holders will also get VIP access to V at SCOPE at Art Basel on December 1st. In addition, they will meet Vandy the Pink and receive signed commemorative art by the artist. Finally, patrons will experience a Blue Label specialty cocktail taste test.
About Vandy the Pink, Vayner3 and 88rising
Vandy the Pink is a renowned streetwear designer based in Virginia, known for her colorful and vibrant art.
Founded by Gary Vaynerchuk, Vayner3 is a Web3 consulting company. Their focus is to guide leading businesses into the next iteration of consumer behavior.
88rising is an American record label, video production and marketing company. They have broken cultural boundaries and created a platform for Asian talent.
