2022’s AFF Championship features new NFT-based project
Developer of Gamification solutions Low 6 merged with the Web 3.0 technology company Be the media and marketing agency SPORT FIVE to create a new NFT-based fantasy football game ahead of the upcoming 2022 ASEAN Football Federation (AFF) Championship. The companies will produce digital collectibles featuring highlights from the AFF Mitsubishi Electric Cup. The NFTs will seamlessly integrate with Low6’s UltimateFan app, driving player engagement and showcasing the untapped potential of Web 3.0 technology.
Fans will collect their own game highlights
Be Media’s experience with cutting-edge blockchain technology will allow the company to capture the upcoming game’s most exciting plays and create them as NFTs on the Polygon blockchain. The new content will get into the hands of fans via the AFF Championship’s official Onside digital collection, allowing them to own game-making games.
Be the Media CEO and founder Jordan Fogarty praised the efforts of his partners to realize this ambitious project, and expressed his excitement to bring fans a new level of engagement.
We are proud to have the opportunity to introduce… the new and evolving universe of Web 3.0 products while stimulating football and blockchain enthusiasts.
Jordan Fogarty, Be Media founder and CEO
The Onside platform will reward users with NFTs throughout the championship, which runs from 20 December to 16 January 2023. The collaboration marks a concerted effort to tap into the passionate ASEAN football community and promote this new form of engagement.
NFTs allow simple collaborations
Onside NFTs will also integrate with Low6’s popular UltimateFan mobile app. The gamification company’s project features fantasy football competitions with cards representing real football players. Each user assembles a team with their available cards. It is then rated based on the selected players’ real-world performance.
Low6 users will be able to apply the newly announced NFTs to their collection, increasing their score and chance of victory. The company’s managing director Jamie Mitchell viewed the upcoming initiative with optimism, commenting that he was thrilled to be a part of such an innovative project.
We are confident that our leading sports game will provide a hugely engaging experience for fans… and showcase the value of NFTs within the gaming space.
Jamie Mitchell, CEO of Low6
As evidenced by Low6’s integration of Onside NFTs, the blockchain-based system allows an easy transition to other similar platforms. While the technology had a rocky start and continues to stir controversy, this latest collaborative project is proof that NFTs are here to stay. The AFF Championship will serve as another meaningful benchmark to determine whether the new technology will engage sports fans or whether the majority will stick to familiar ways of enjoying content.
