Fintech startup Fintel Connect raises seed funding led by BankTech Ventures, backed by Export Development Canada
VANCOUVER, BC, 6 December 2022 /PRNewswire/ — Fintel Connect, a performance marketing intelligence solution driving scalable growth for the financial services industry, has raised seed funding. The financing round was led by the strategic investment company BankTech Ventures (BTV) in the USA and supported by Canada’s export credit agency Export Development Canada (EDC).
Using the capital raised, Fintel Connect plans to help more fintechs, banks, credit unions and other financial institutions accelerate their digital transformation journeys. The company plans to accelerate the release of new features on its roadmap and expand its partnerships with financial services brands in the US.
Launched in 2020 by the performance marketing veteran Nicky Senyard, Fintel Connect’s proprietary technology delivers specialized tools to scale growth safely and cost-effectively. Fintech got its start through partnerships with leading financial institutions within Canada, and achieved majority market share during the first year of operation. Since expanding to the US, the team has quadrupled in size.
“Our technology helps consumers uncover product solutions from leading financial institutions and fintechs that solve their unique financial problems, and in our current economic climate, this is more important than ever,” says Nicky Senyard, CEO and founder of Fintel Connect. “The support from BTV and EDC will give us even more momentum to help our branded financial partners deliver solutions to customers who need them.”
BTV, a firm that invests in leading banking technologies for community banks, aligns with Fintel Connect’s mission to provide best-in-class technology solutions.
“Community banks must be armed with the right capabilities and partners to reach their growth potential,” said Carey Ransom, CEO of BTV. “It quickly became clear to our team that Fintel Connect’s digital marketing expertise and technology was second to none, and their commitment to helping community banks succeed was evident. We are proud to have them in our ecosystem of high-impact solutions.”
“Fintel’s solutions disrupt the way financial intuitions approach digital growth. The company’s products facilitate the acquisition of digital customers in a more efficient and cost-effective way,” said Jacqueline Owens, Managing Partner, Mid-Market Lending & Investments, EDC. “The fast-growing, woman-founded company is exactly the type of business that EDC’s Inclusive Trade Investments Program aims to elevate. Fintel has a bright future ahead of it and EDC looks forward to supporting its journey.”
Fintel Connect currently has 41 employees, and most of the team is headquartered in Vancouver, BC.
About Fintel Connect
Fintel Connect is the leading specialist in performance marketing technology for the financial services industry. As a marketing intelligence solution built specifically for financial services, Fintel Connect serves North American fintechs, banks, credit unions and insurance companies. The company’s suite of turnkey products drives scalable growth through its tracking and reporting platform, curated network of financial publishers and influencers, and AI-powered marketing compliance tools. As a proud partner of the Visa Fintech Partner Connect program, Fintel Connect is helping to build the next generation of digital banking. Discover how Fintel Connect helps brands scale their growth: www.fintelconnect.com.
About BankTech Ventures, LP
BankTech Ventures, LP was established in 2021 and is the first venture fund created for and by key leaders in community banking, banking technology and fintech. BTV serves the community banking ecosystem through strategic investment, education and collaboration with its limited partners and ICBA members by delivering a de-risked and/or fully controlled network of leading and emerging banking technology companies to enhance a community bank’s value, as well as goals. for strong returns from the underlying investments in these companies. Learn more at www.banktechventures.com.
About EDC
Export Development Canada (EDC) is a Crown financial corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC has the financial products and knowledge Canadian companies need to confidently enter new markets, reduce financial risk and grow their business as they move from local to global. Together, EDC and Canadian companies are building a more prosperous, stronger and sustainable economy for all Canadians.
For more information and to learn how we can help your business, call them at 1-800-229-0575 or visit www.edc.ca.
Media contact:
Romina Guiulfo
250-532-4868
[email protected]
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SOURCE Fintel Connect
