Ledger unveils new NFT art initiatives to surpass Web3 innovation

In the NFT space, maintaining integration capabilities at scale is a must. From creators and collectors to businesses, pushing boundaries and venturing into uncharted territory has become a sign of prosperity in the Web3. And, in response to this envelope-pushing convention, even the most established brands have taken it upon themselves to transform, iterate and expand.

This is exactly what is happening in Ledger, the global platform for security of digital assets. Well-known throughout the blockchain as a provider of secure hardware wallets, Ledger is now making a deeper commitment to the cultural shift happening in the NFT space. The team spoke exclusively to nft now, and unveiled three new initiatives.

These include a corporate NFT art collection, an in-house NFT product development team and an NFT art fund. Through these projects, the company says it hopes to better support creators and become a more robust steward of emerging blockchain technology.

The Ledger NFT Art Initiatives

While the recently announced Ledger initiatives will exist in three parts, the premiere element of this initiative is undoubtedly the Ledger NFT collection, which will be dedicated to advancing the technical and cultural revolution in the NFT space. Reflecting the innovation brought about by NFTs, Ledger has acquired several pieces from collections such as Chromie Squiggles and CryptoPunks, in addition to other collections from prominent Web3 artists such as Justin Aversano, Alotta Money, and OSF.

“NFT artworks are first selected by crypto art market experts and collectors in our organization following the instructions of a managing curator. The artworks are then discussed in a monthly committee made up of a variety of Ledger collaborators, all art lovers,” said Ledger Chief of Staff Jean-Michel Pailhon in a interview with nft now. “We look for art that meets the following intrinsic value criteria: origin, representativeness, scarcity, completeness, interpretive potential and the capacity to inform us about and create bridges between the past and the present.”

Beyond the NFT selection currently held by Ledger, the company’s collection will expand to include projects specifically aimed at supporting the NFT ecosystem. To further ensure that cutting-edge artists like those included in Ledger’s collection have the resources needed to succeed, Ledger’s in-house NFT product development team will offer assistance through Ledger’s secure minting and distribution platform [ Ledger ] Market.

Of course, these two initiatives would be nothing without a proper infrastructure aimed at supporting artists and curating top-level projects, which is where the Ledger NFT art fund comes into play. This fund will be created to finance NFT art projects and NFT artists-in-residence, with a broader goal of increasing access to NFT for everyone.

“The goal of this endowment will be to provide visibility to digital art and NFT creators from around the world and increase the global NFT art footprint,” Pailhon said. “This non-profit fund will support a wide range of artistic NFT projects and provide access to NFTs for youth, women and other underrepresented communities through financial, logistical or mentoring assistance.”

Extending the Ledger brand via NFTs

While Ledger’s NFT initiatives feel very ambitious, they come backed by the same company whose hardware wallet offering has become a facet of the NFT and crypto communities over the years. Because of this, those hoping to get involved in one of Ledger’s initiatives can find peace of mind in the fact that Ledger’s reputation for security excellence remains untarnished.

“Ledger always provides uncompromising security in everything we do. By helping digital creators thrive and foster wider adoption, Ledger’s mission is also to help them secure their assets so they can start their creative journey with the best tools and knowledge,” said Pailhon. “As the subculture of NFT art eventually expands into mainstream audiences, one can expect these creators to also educate their followers on best practices when safely collecting and interacting with their NFTs.”

Ledger has sold more than five million units since its inception in 2014, so it’s no surprise that the firm has become a leader in Critical Digital Asset security and utility. With roughly 20 percent of the world’s crypto assets secured, stored and traded via Ledger services (by the company’s own estimates), wherever Web3 goes, Ledger seems to be laying its future on parallel paths – most recently with its upcoming Ledger NFT crossover.