Buy an NFT, get Maine Lobster delivered to your door
by James · December 1, 2022
In short
- OneOf will release NFT membership cards that provide buyers with shipments of Maine lobster and other seafood.
- The top option includes 100 pounds of live, wild-caught lobster spread over 12 monthly deliveries.
NFTs is not all about cartoon Apesartwork and sports collectibles. Tokenized assets can also have real benefits, with use cases including membership cards, event tickets, and more. And this holiday season, we’ll see one of these models in action – with a seafood twist.
One of— an NFT startup known for music, sports and brand-centric collectibles — announced today that it has partnered with online seafood delivery service Get the Maine Lobster to create an NFT-based membership club. And yes, joining the club entitles paying members to receive deliveries of fresh seafood direct from Maine, including lobster.
The membership initiative, called Lobster Perks+, spans four annual tiers, ranging from a free entry pass that includes discounts and benefits to multiple feature-rich passes that include seafood deliveries, merchandise and other perks.
The Captain’s Club+ NFT ($350), for example, entitles holders to eight lobster tails, wholesale pricing on all other orders, a free upgraded side order and other benefits—including a lobster butter scented candle for the first 200 buyers.
Meanwhile, the top Diamond Club NFT ($2,000) collects all the benefits of the previous tier with 100 pounds of live, wild-caught lobster spread over 12 monthly deliveries valued at $1,250. Only five of the Diamond Club NFTs will be available for purchase, while the other tiers are unrestricted.
Anyone who claims or purchases one of the Lobster Perks+ NFTs will be entered into a contest, with prizes including additional free lobster deliveries, merchandise or a trip for a lobster fishing expedition with Get Maine Lobster founder Mark Murrell.
The Get Maine Lobster: Lobster Perks+ NFT will be minted Ethereum side chain Polygon and will be launched on Friday 10 November.
The OneOf collaboration with Get Maine Lobster is the latest example of a food industry use case for NFTs, following a growing pile of examples around restaurants.
Fly fishing club, for example, is a private restaurant startup co-founded by entrepreneur Gary Vaynerchuk. The club minted Ethereum NFT access passes in late 2021 and will launch its first location in New York City in 2023.
Editor’s note: This article was updated after publication with timing, pricing and blockchain details provided by OneOf representatives.
