AO ArtBall changes the game with a record number of tickets
NFT Technologies Inc. (NEO: NFT | Frankfurt: 8LO | OTCQB: NFTFF) (“NFT Tech”), a leading technology company partnering with top-tier brands to accelerate their entry into the web3 world through innovative technologies and unparalleled creativity, is excited to announce continued sports innovation and the next phase of AO ArtBall, a token-gated NFT experience for Tennis Australia.
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AO Artball free ground pass (Photo: Business Wire)
Launched for AO22, the project continues to innovate and push the boundaries of Web3 technology by providing ArtBall NFT holders with access to live sports and entertainment events across both the real and virtual worlds, as well as AO23 Ground Passes and exclusive behind-the-scenes experiences.
Every ArtBall holder will be able to claim a pair of free seven-day Ground Passes to the finals week of AO23 as part of the ArtBall Ground Pass for live events. Given the crowd size of 6,776, this will be the largest release of tickets for an AO membership program in the event’s history.
“As one of the world’s largest sports and entertainment events, we are always exploring opportunities to innovate and we are excited about the additions planned for AO ArtBall 2023. We look forward to welcoming AO ArtBall holders to experience AO this summer ,” said Cedric Cornelis, Chief Commercial Officer Tennis Australia.
There are 6,776 ArtBall holders, making this the largest release of tickets for an AO membership program in Australian Open history. Holders of multiple ArtBalls will be able to claim multiple pairs of Ground Passes based on the number they own, limited to 20 tickets.
“We believe we deliver what an NFT should be. We offer fans truly unique experiences and create memories that last a lifetime. We believe no other project offers Grand Slam tickets and the range of membership benefits on this scale, to all holders. Whether that is your first time in Rod Laver Arena, an enhanced experience in a virtual world, watching your favorite player, team or artist play or learning something new in Web3 will be rewarding,” said Ridley Plummer, Senior Manager Metaverse, NFT- is, Web3 and Cryptocurrency, Tennis Australia.
Existing at the intersection of sport and innovation, AO ArtBalls unlocks ways to keep fans in the game – on and off the court. If the winning shot from any of the ~400 AO matches lands on an ArtBall’s corresponding plot, the ArtBall is updated in near real-time to highlight the match information and attach a holographic sticker to the ball casing, showing that it is a Match Point ArtBall.
“Last year we set a new precedent at the intersection of technology, art, tennis and live data. This year we are breaking new ground by offering all holders a deeper fan experience. We have shifted gears to build out a sustainable membership platform for the future that adds token-gated experiences as a given, based on proof of ownership and holder demand, says Adam De Cata, CEO of NFT Tech.
AO ArtBall was the world’s first Web3 project to incorporate live match data, winning an Entertainment Cannes Lions award for sports. “We believe we are one of the most comprehensive rewards programs on the blockchain, the experiences offered to ArtBall holders are truly memorable, unique and accessible,” De Cata added.
What’s new for AO ArtBall 2023
ArtBall Ground Pass
As well as being paired with the AO23 Ground Pass, ArtBall holders will gain access to selected United Cup matches in Sydney, Brisbane and Perth. The United Cup is the first mixed team event for equal points and equal pay, which takes place from 29 December to 8 January.
“AO ArtBall keeps on delivering. Ground Pass to AO23 would be an unforgettable experience for my friends and family. I never expected to be rewarded with so many benefits. Thanks to ArtBall, I already own a rare autographed t-shirt signed by tennis legends , a variety of POAPs and wearables as well as recently attending Moto GP for the first time with my family,” says Discord member Justice Albatraoz, holder of four ArtBalls.
ArtBall SuperSight
Artball SuperSight is an exclusive curated experience for AO Art Ball members. Aiming to deepen the fan experience, SuperSight will bring members behind the scenes of AO23. Supersight also offers an exclusive suite of streams and viewing tools for members anywhere in the world to communicate with AO remotely. This includes player cameras, 3D Stats Explorer and AI-adapted match highlights.
Everything improved Match Point experience
Using Chainlink VRF (Verifiable Random Function) technology, all AO22 & AO23 ArtBalls will be randomly assigned a new court position. This unique advantage ensures that existing holders, in less attractive locations, e.g. under the grid, get another opportunity to secure Match Points from their new plot. The ’23 Match Point experience is set to include 3D match point visualization and digitized match recording.
Expansion of international rewards
In 2022, dedicated holders battled it out in quick trivia to secure exclusive tickets to other Grand Slams, including Wimbledon and Roland Garros. A testament to Tennis Australia’s vast partner network, ArtBall members can also access international experiences beyond tennis, including club tickets, stadium tours and signed merchandise from Arsenal and the New York Mets. To ensure that international ArtBall holders are kept in the game, the ’23 collection will see an expansion of international rewards for holders via collaborations with iconic Web3 projects and brands.
“We’re close to signing a number of collaborations with some amazing brands, projects and live sports that we’re excited to announce in the coming weeks. We’re just getting started,” Plummer added.
“Through a wealth of collaborations with iconic projects and brands to be announced in December, we will offer a range of rewards that compliment the diverse interests of our holder base and attract new holders,” added De Cata.
AO Academy
Designed to navigate the brave new world of Web3, AO Academy includes an expanded calendar of conference tickets, meetings and networking events throughout the year. New for ’23 is the inclusion of annual “Starter Memberships” to the crypto education platform Collective Shift which provide each holder with a range of tools, daily expert insights and opportunity alerts from research leaders worldwide.
“We are pleased to announce our collaboration with homegrown educator Collective Shift. We all know how overwhelming it is to get started with Web3. After the penny drop moment comes a voracious appetite to continue to learn and accumulate more wisdom. Providing curated, credible and continuous education means our holders can continue their learning journey on demand from anywhere,” said Adam De Cata, Run it Wild founder and NFT Tech CEO.
As the project takes one step further into the metaverse, the addition of token-gated member experiences forms Tennis Australia’s commitment to leveraging blockchain and Web3 technology to engage tennis fans, beyond AO. Offering the ArtBall Ground Pass to all holders is a bold move in a range of benefits the project is trying out. AO ArtBall is the brainchild of Tennis Australia and web3 studio, Run it Wild, owned by blockchain company NFT Tech.
Where can you find out more about AO ArtBall
The Genesis AO22 ArtBall Collection is a publicly available membership that provides access to an unprecedented level of membership benefits that anyone can purchase via a secondary marketplace, e.g. Opensea. Interested collectors must own a digital wallet such as Metamask and can purchase a ball using Ethereum.
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About AO Metaverse
Serving a new way to experience sports. AO ArtBall exists at the intersection of sport and innovation, a membership that unlocks a new arena to keep fans in the game – on and off the pitch. Membership is available through AO ArtBall, a collection of 6,776 NFTs from the ’22 Collection and 9,230 NFTs from the ’23 Collection, providing holders with an unprecedented level of tickets from premier tennis, sports and entertainment events as well as unique rewards from leading Web3 projects covering both real worlds and virtual worlds. Each ArtBall is linked to a space on the field. If the winning shot from any of the ~400 AO matches lands on that plot, the ArtBall updates in near real-time to highlight the match information, provide 3D visualization of the match point, and attach a holographic sticker to the ball housing showing it as a Match Point ArtBall.
About NFT Tech
NFT Tech works to develop infrastructure, assets, real estate and IP in the metaverse, build and monetize web3 games and assets, and bring insights and benefits to the public markets. By bridging the gap between traditional capital markets and the Web3 space, NFT Tech is mainstreaming decentralized ownership, NFTs and the metaverse.
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This press release contains certain forward-looking statements within the meaning of applicable securities legislation with respect to the Company. These forward-looking statements are generally identified by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”. ,” “may,” “should,” “will,” “would” and similar expressions. Forward-looking statements in this press release include statements relating to the completion of the acquisition of Run It Wild and the closing date thereof; benefits realized from the transaction; expansion of the Company’s NFT development and product offering; potential benefits and requirements of direct-to-consumer NFT projects; potential benefits, development and acceptance of web3 and related applications; continued employment of Run It Wild employees and the value of their experience; plans to accelerate growth; and continued public acceptance of NFTs.While the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, reliance should not be placed on the forward-looking statements and information because the Company can give no assurance that they will prove to be correct.Since forward-looking statements and information relate to future events and conditions, they inherently imply risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including, without limitation, the risk factors described in the prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements included in this press release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this press release are made as of the date hereof, and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless required to do so of applicable laws.
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