Nike has three new NFT and Metaverse trademarks for its .Swoosh Web3 platform

Quick take:

• The applications cover virtual footwear, clothing and sports equipment.
• Online store services with virtual goods are also covered.
• The trademark filings indicate plans to custom manufacture real-world versions of digital footwear and apparel.

Nike has filed three new trademarks for .Swoosh, a new metaverse platform under Nike Virtual Studios that will house the sportswear giant’s virtual apparel, footwear and accessories.

The applications were submitted on November 14, the same day the .Swoosh was announced. The three new trademark applications were filed for Nike’s Swoosh logo, the brand names ‘DOTSWOOSH’ and ‘.SWOOSH’.

As the platform allows community members to collect and shop Nike’s virtual creations and use the virtual outfit in digital games and immersive experiences, the brand applications cover footwear, apparel, headwear, eyewear, bags, duffel bags, backpacks, sports equipment, art, toys and accessories for use online and in online virtual worlds.

NFT-related goods and services covered by the new trademark applications include video clips, photography, music, data, visual effects, digital multimedia files, digital collectibles and crypto-collectibles that contain and relate to digital and physical footwear, clothing, headgear, bags, backpacks, masks, jewelry, sports equipment, digital animated and non-animated designs and characters, avatars, digital overlays, character skins, art, toys and trading cards authenticated by non-fungible tokens on a blockchain network for access and use in digital offline and online environments.

The trademarks also cover online marketplaces for buyers and sellers of downloadable virtual goods, digital and crypto collectibles, digital animated and non-animated designs and characters, avatars, digital overlays, skins, art, toys and trading cards authenticated by non-fungible tokens on a blockchain network

As the virtual products benefit, the brands cover the launch of membership club services by holding NFTs that give members access to exclusive digital and physical products and reward events, physical product creation programs and access to digital or physical products such as clothing, shoes, bags, masks, toys, collectibles, trading cards, artwork and jewelry as part of giveaways, contests and rewards.

The trademark filings also indicate plans for custom production of real-life versions of trading cards, digital footwear and apparel.

In 2023, Nike will debut its first digital collection for the .Swoosh, shaped by the platform’s community. Starting in the new year, users will be able to purchase the digital products, embossed on Polygon, with a credit or debit card. According to Fast Company, Nike plans to sell the digital sneakers for under $50 a pair.

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