Asia must work harder to retain leading fintech – Asia Times

Asia has led the way in fintech since it began to significantly reshape the way financial services are delivered to consumers, but it needs to work harder to maintain its dominance.

Most traditional financial services were monumentally surprised by the crash of 2007-2008. As they went into survival mode and regrouped, fintech providers began to move in, filling the void between what traditional financial services companies offer and what customers now expect, especially in terms of customer experience.

Fintech is already the new normal as we increasingly insist on instant, on-the-go, 24/7 access, use and management of our money. We require personalized services on request and lower costs.

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